As the idol formed, visitors to the pandal could hear the sounds of the dhaak, echoing chants of mantra, with the fog machine adding the feel of dhunuchi.

Maybe the in-your-face focus-on-shoes treatment is no longer cool; creative agency Talented explains what went down.

The ad strikes a chord with Bengali emotions, showcasing that, the heart of Durga Pujo is just a delivery away, no matter where you are.

The campaign draws inspiration from Goddess Durga, honouring the resilience and grit of the women of India.

The film captures the essence of Durga Puja, where food transcends mere sustenance to become a symbol of love, unity, and tradition.

The film by L&K Saatchi and Saatchi explores the emotions that bind people to their traditions and the lengths to which they can go to keep these alive.

The channel's new design philosophy reflects the rich cultural heritage of Bengal, embracing the vibrant spirit that defines the region.

The ad portrays the festivities with a lively Bengali song, animated illustrations, lots of food, and Coca-Cola's subtle presence amid Pujo hopping.

The ad features a catchy recreation of popular Bengali song ‘Dugga Elo’ with the tagline ‘Lifebuoy use koro.’

The ad dishes out a delectable celebration of Bengali traditions, uniting Ghotis and Bangals in a Pujo extravaganza of diverse flavours.