Titan recently tied up with Flipkart to retail a range of Sonata - 'Epic by Sonata' - watches priced at Rs 499. A quick chat with Sonata’s marketing head.

The feature will help shoppers to imagine and experience what a product would look like in reality.

The ad by Dentsu Webchutney features a delivery woman, and follows her day-to-day journey.

The duo in the ads are seen engaging in dialogue with a kidult from Flipkart in the background supplementing the storyline.

The state government has said that these brands can only deliver ‘essential’ goods, but the definition of ‘essential’ isn’t the same for all.

The brand skillfully leveraged social media to make users guess the next best product launch…

Of late, there has been a smattering of innovative packaging - from Amazon, Flipkart - but the space is largely bland. Are e-commerce brands missing a trick?

… As it announces expansion of its grocery services to 50-plus cities across India.

Partnership will support advertising goals for brands through a self-serve platform with end-to-end campaign management.

Well, Flipkart is currently pilot testing ‘no package shipping’ and ‘e-commerce ready packaging’ for certain categories. Mahesh Pratap Singh talks about it...