Results for 'Flipkart'


“There’s an explosion of fashion in the mass segment”: Sonata’s Subish Sudhakaran on the ‘Rs 499 watch’

Titan recently tied up with Flipkart to retail a range of Sonata - 'Epic by Sonata' - watches priced at Rs 499. A quick chat with Sonata’s marketing head.

Flipkart app introduces AR enabled Flipkart Camera

The feature will help shoppers to imagine and experience what a product would look like in reality.

Flipkart's latest ad pays tribute to delivery personnel

The ad by Dentsu Webchutney features a delivery woman, and follows her day-to-day journey.

Ranbir Kapoor, Alia Bhatt and a 'kidult' star in latest Flipkart Fashion ad

The duo in the ads are seen engaging in dialogue with a kidult from Flipkart in the background supplementing the storyline.

It’s back to ‘essentials’ for e-commerce brands in Maharashtra

The state government has said that these brands can only deliver ‘essential’ goods, but the definition of ‘essential’ isn’t the same for all.
Marketing Initiative

Flipkart goes #FullOnFab and we can’t handle it!

The brand skillfully leveraged social media to make users guess the next best product launch…
Points of View

Do e-commerce brands under-leverage their packaging real estate?

Of late, there has been a smattering of innovative packaging - from Amazon, Flipkart - but the space is largely bland. Are e-commerce brands missing a trick?

Flipkart touts superior packaging in new grocery ad…

… As it announces expansion of its grocery services to 50-plus cities across India.

Flipkart launches commerce-focused self-serve DSP in partnership with MediaMath

Partnership will support advertising goals for brands through a self-serve platform with end-to-end campaign management.

What if your Flipkart order was delivered in a transparent packet?

Well, Flipkart is currently pilot testing ‘no package shipping’ and ‘e-commerce ready packaging’ for certain categories. Mahesh Pratap Singh talks about it...