The duo in the ads are seen engaging in dialogue with a kidult from Flipkart in the background supplementing the storyline.

The state government has said that these brands can only deliver ‘essential’ goods, but the definition of ‘essential’ isn’t the same for all.

The brand skillfully leveraged social media to make users guess the next best product launch…

Of late, there has been a smattering of innovative packaging - from Amazon, Flipkart - but the space is largely bland. Are e-commerce brands missing a trick?

… As it announces expansion of its grocery services to 50-plus cities across India.

Partnership will support advertising goals for brands through a self-serve platform with end-to-end campaign management.

Well, Flipkart is currently pilot testing ‘no package shipping’ and ‘e-commerce ready packaging’ for certain categories. Mahesh Pratap Singh talks about it...

Flipkart Wholesale, which went live with the fashion category in September last year, will now also offer grocery options on its app.

We asked our guest writer whether Flipkart's ‘kidults’ might be something of a liability after all these years. He thinks they trump A-listers, hands down.

A conversation with Prakash Sikaria, VP (growth and monetisation) at Flipkart, and director Guneet Monga on the interactive show ‘Kaun? Who Did it?’.