… And her entire family too used the digital voice assistant to help her ace the play.

Reliance-backed Fynd has announced a partnership with the e-commerce giant Flipkart, to extend omnichannel strategy and help more brands sell with ease on Flipkart.

Does the good ol’ television commercial have a ‘larger’ role to play today? Can it stimulate consumer demand in a precariously placed economy?

Helps brands understand real-time customer awareness on Flipkart.

Bean bags, lamps, beds, table décor, home fragrance are among frequently bought items. Flipkart has seen a 50% increase in bar cabinet sales.

The vice president - growth and monetisation says Flipkart has strategically identified video as a key platform to onboard the next 200 million consumers into the e-commerce fold.

We interviewed Flipkart’s vice president about 'Flipkart Quick', the recently launched 90-minute grocery delivery service by the brand.

Flipkart Quick delivers goods across categories like grocery, dairy, meat, mobiles, electronics accessories, stationery items and home accessories.

As part of this launch, the Group has also announced the acquisition of 100 per cent interest in Walmart India. Read the full press release here.

From a celebrity quiz to a fake information busting game, Flipkart is strengthening its video offerings in quick time.