Results for 'Fortune'

People Spotting

Sanjay Adesara bids farewell to Adani Wilmar after a 16-year stint

He was the head of marketing for the brand.

Fortune celebrates ‘Roti Ki Mehnat’ in latest TVC

The new ad highlights the convenience of the easy-to-knead atta that helps its consumers keep up with their busy lifestyle.

Adani Wilmar celebrates ‘World Poha Day’ with the launch of Fortune Poha

Launched in two variants – Fortune Poha and Fortune Indori Poha will be available in 500g pack size.
Points of View

Has Fortune set a new precedent in the 'brand versus troll' tussle?

The Valentine’s Day ad by Fortune with Sourav Ganguly talking about heart health flipped the narrative in favour of the brand.

Ganguly lifts Fortune brand in latest print ad after spell of trolling

The brand was trolled after Ganguly, the brand’s endorser, suffered a heart attack. The ad pushes Gamma Oryzanol and heart health conversation to the fore

Fortune to retain Ganguly as ambassador, ‘Dada’ likely to reinforce brand’s health benefits in upcoming campaign

The brand’s upcoming strategy will become clearer once top brand custodians and Ogilvy’s top boss Piyush Pandey speak with Sourav Ganguly.

Pandemic era surge in biryani recipe searches brings good news for ingredient brands

Brands like Kohinoor and Fortune are having a moment, as foodies and home chefs experiment with biryani at home.

Fortune Foods romances ‘Ghar Ka Khana’ as Zomato tempts users to order in

Both Zomato and Fortune are pulling consumers towards the opposite poles of in-home food consumption.

Lord Vishnu spells misfortune for Fortune magazine


Brand Owner's Summit: "Brands should focus on 'culture share' and not market share"