Results for 'Google Ads'

Digital

BJP spends Rs 31 Cr, INC Rs 14 lakh on Google Ads ahead of Lok Sabha polls

The top political parties have allocated funds for advertising on television, print, radio, and OOH.
Media

BJP's Rs 30 crore Google ad blitz targets north Indian states ahead of elections

The focus of these advertisements has been on promoting Prime Minister Narendra Modi and various initiatives of the Union government.
Digital

Snap Inc. faces investors' backlash as ad revenue falls compared to Meta and Alphabet

Meta, Alphabet's Google ads, and YouTube ad sales climb up to 25%, 11%, and 16% respectively.
Digital

Google introduces Gemini AI model in Search ads

The tool aids in creating effective Search campaigns delivering enhanced performance with reduced effort.
Digital

Google’s Performance Max brings generative AI for advertisers

Google has launched new AI powered features where users can generate headlines, descriptions and images for ads.
Advertising

Google faces accusations of ad fraud, misleading advertisers

The tech giant has fallen into a spat with advertisers over alleged deceit as revealed by a third-party analytics company Adalytics.
Digital

Google to utilise Generative AI in search engine: Google I/O 2023

The AI mechanism will offer relevant product suggestions to e-shoppers.
Digital

Google launches new ad transparency center to ensure user safety

The tech giant also announced that it removed 5.2 billion ads from its platforms in 2022.
Advertising

Google rolls out My Ad Center globally; gives users greater control over ads they watch

Users will also have the ability to turn off ads personalisation completely from easy-to-find controls on My Ad Center.
Marketing

Google Marketing Live 2022 to cover business growth and how to navigate the advertising landscape

The event was held at 12 pm EST (9:30 p.m. IST) last night