Results for 'Google Ads'

Digital

Google’s Performance Max brings generative AI for advertisers

Google has launched new AI powered features where users can generate headlines, descriptions and images for ads.
Advertising

Google faces accusations of ad fraud, misleading advertisers

The tech giant has fallen into a spat with advertisers over alleged deceit as revealed by a third-party analytics company Adalytics.
Digital

Google to utilise Generative AI in search engine: Google I/O 2023

The AI mechanism will offer relevant product suggestions to e-shoppers.
Digital

Google launches new ad transparency center to ensure user safety

The tech giant also announced that it removed 5.2 billion ads from its platforms in 2022.
Advertising

Google rolls out My Ad Center globally; gives users greater control over ads they watch

Users will also have the ability to turn off ads personalisation completely from easy-to-find controls on My Ad Center.
Marketing

Google Marketing Live 2022 to cover business growth and how to navigate the advertising landscape

The event was held at 12 pm EST (9:30 p.m. IST) last night
Digital

Google introduces ‘Be Internet Awesome’ programme for kids safety in India

The initiative will help Google India continue its work around misinformation, fraud and threats to child safety.
Advertising

Google advertises for its 'Ads' offering; targets B2B audience

The 15-second pre-roll ads show Google Ads acting as the link between the consumers and a small business that sells what they're searching for.
Advertising

Google's initiative against bad ads in the times of coronavirus

In a blog posted by Scott Spencer, vice president of product management, ads privacy and safety - Google talks about the initiatives against ad fraud.
Digital

Google releases 2018 'Bad Ads Report'