The campaign invites everyone to immerse themselves fully in the joy of Holi with Haldiram's range of festive treats and specially curated Holi products.

Neeraj Agrawal, director, talks about its plan to expand QSR business, festive season, international expansion plans, and more.

The brand has partnered with Komal Pandey and Kritika Khurana for their latest Diwali campaign.

Haldiram's is also in discussions with private equity firms, including Bain Capital, about selling a 10% stake.

The in-film placement is subtle, and effectively communicates its use case and also how it can be made.

The mandate was awarded following a multi-agency pitch.

Our guest author lists the various stages of the funnel, where digital marketing is an effective tool for food brands - even offline ones.

The mandate includes brand strategy and creatives for the domestic market, the export market, and retail/QSRs.

Conceived by Lowe Lintas Bangalore, the two ad-campaign is aimed at the upcoming festival season.

The campaign has been created by Option Designs and is focused on ensuring customer safety by promoting social distancing on ground level that has been launched at the Haldiram’s outlets .