Results for 'iD Fresh Food'


iD Fresh Food expands presence in dairy category with ghee foray; eyes Rs 200 crore in 3-4 years

The packaged foods company raked in Rs 100 crore from sales of curd and paneer in FY 22.

iD Fresh Food live streams the making of its idly & dosa batter

This ‘TransparenSee’ campaign will run from 10 am to 5 pm till 3 April 2022.

Why does iD Fresh Food’s new ‘Homestyle Wheat Paratha’ packaging resemble a nacho?

The brand calls the triangular packaging an ‘innovation’; must be a proud member of the “What’s in a shape?” club.

iD Fresh Food's dosa maker is the innovation we didn't know we needed

Rahul Gandhi, its CMO speaks to us about its recent food innovations, its deep-pocketed rivals, and its glitches in offline distribution. Also, a primer on dosa's origins.

MTR Foods takes a dig at iD Fresh Food in the battle of the batters

Idli and dosa need different batters says MTR Foods; iD Fresh Food is known for its ‘2-in-1’ idli dosa batter.

Give your neighbourhood thambi dosa wala a run for his money with your round dosa courtesy of iD Fresh Food

The food company has launched a dosa maker following in the footsteps of the vada maker.
Points of View

What makes TV special?

Why do marketers across categories trust this medium? Dabur, Upstox and iD Fresh Food execs opine.

iD Fresh Food launches bread; to take on branded players, local bakeries

The brand is known for idli-dosa batter, parotas, filter coffee decoction. Why bread? CMO Rahul Gandhi says bulk of Indians consume carbs in the form of bread.

In conversation with 5 CMOs helming 'kitchen hack' brands

A chat with executives from ITC, Mother’s Recipe, iD Fresh Foods, Jubilant FoodWorks, Nilon’s about the ready to cook segment, at CMO Week – 2nd edition.

Here's how iD Fresh Food is bringing the power of batters, decoction, parotas to a competitive ready-to-cook market

CMO Rahul Gandhi on food innovation - the need of the hour in the market where branded and unbranded products alike are out to rescue those in need of 'kitchen shortcuts'.