Results for 'iD Fresh Food'

Marketing

iD Fresh Food live streams the making of its idly & dosa batter

This ‘TransparenSee’ campaign will run from 10 am to 5 pm till 3 April 2022.
Innovations

Why does iD Fresh Food’s new ‘Homestyle Wheat Paratha’ packaging resemble a nacho?

The brand calls the triangular packaging an ‘innovation’; must be a proud member of the “What’s in a shape?” club.
Marketing

iD Fresh Food's dosa maker is the innovation we didn't know we needed

Rahul Gandhi, its CMO speaks to us about its recent food innovations, its deep-pocketed rivals, and its glitches in offline distribution. Also, a primer on dosa's origins.
Advertising

MTR Foods takes a dig at iD Fresh Food in the battle of the batters

Idli and dosa need different batters says MTR Foods; iD Fresh Food is known for its ‘2-in-1’ idli dosa batter.
Advertising

Give your neighbourhood thambi dosa wala a run for his money with your round dosa courtesy of iD Fresh Food

The food company has launched a dosa maker following in the footsteps of the vada maker.
Points of View

What makes TV special?

Why do marketers across categories trust this medium? Dabur, Upstox and iD Fresh Food execs opine.
Marketing

iD Fresh Food launches bread; to take on branded players, local bakeries

The brand is known for idli-dosa batter, parotas, filter coffee decoction. Why bread? CMO Rahul Gandhi says bulk of Indians consume carbs in the form of bread.
Marketing

In conversation with 5 CMOs helming 'kitchen hack' brands

A chat with executives from ITC, Mother’s Recipe, iD Fresh Foods, Jubilant FoodWorks, Nilon’s about the ready to cook segment, at CMO Week – 2nd edition.
Marketing

Here's how iD Fresh Food is bringing the power of batters, decoction, parotas to a competitive ready-to-cook market

CMO Rahul Gandhi on food innovation - the need of the hour in the market where branded and unbranded products alike are out to rescue those in need of 'kitchen shortcuts'.
Digital

Langoor bags iD Fresh Food's digital mandate