Results for 'iD Fresh Food'


iD Fresh partners with Tata Motors to launch Ace EVs delivery fleet

By 2025, half of iD Fresh Food's delivery fleet will undergo transition, with the remaining 50% slated to transit by 2027.

iD Fresh Food unveils four variants of Chutney on World Dosa Day

These variants will be launched in Bangalore followed by the other cities in the next two months.
People Spotting

iD Fresh appoints Rajat Diwaker as India CEO, PC Musthafa becomes Global CEO

Prior to this, Rajat worked as the managing director at Marico Bangladesh.

iD Fresh Food has a q-comm strategy and it is a no-brainer

Rahul Gandhi, CMO, speaks about the brand’s growth plans, domestic and international expansions and its marketing strategy.

Can Sony LIV raise MasterChef India's stature to rival KBC's?

Ranjana Mangla, head ad revenue, Sony LIV, speaks about the culinary show's exclusive streaming on the OTT platform.

iD Fresh Food — looking back at its iconic product innovations

A butter stick is the ready-to-cook company's latest innovation. Here's a look at its other novel products.

Gamification will be the future of online shopping: iD Fresh Food's PC Musthafa

The food brand launched a tech-based point of sale ‘Shelf Bay-breaker’ to promote its coffee. 

iD Fresh launches innovative pour-to-perfection Coffee Liquid Bottle

The pour-to-perfection bottle resembles a cup and a dabara (filter coffee tumbler).

Why iD Fresh Food squeezed out a new vada maker

The ‘Squeeze & Fry Vada Batter 2.0’ is engineered to personalise medu vada preparation, and costs the same as the five-year-old prototype.

With butter stick and blended fruit additions, iD Fresh is slow cooking a product diversification

What started as an idli-dosa batter maker, is now a full-fledged cupboard of R2C items.