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Results for 'iD Fresh Food'
By
Benita Chacko
Advertising
Authenticity first: Why iD Fresh Food is seeking grandmas' approval for its 'TransparenSee'
Saritha Rajagopal, creative director of the fresh food brand tells us how it celebrated World Idli Day 2024 with the senior women.
By
afaqs! news bureau
Brands
iD Fresh partners with Tata Motors to launch Ace EVs delivery fleet
By 2025, half of iD Fresh Food's delivery fleet will undergo transition, with the remaining 50% slated to transit by 2027.
By
afaqs! news bureau
Brands
iD Fresh Food unveils four variants of Chutney on World Dosa Day
These variants will be launched in Bangalore followed by the other cities in the next two months.
By
afaqs! news bureau
People Spotting
iD Fresh appoints Rajat Diwaker as India CEO, PC Musthafa becomes Global CEO
Prior to this, Rajat worked as the managing director at Marico Bangladesh.
By
Benita Chacko
Marketing
iD Fresh Food has a q-comm strategy and it is a no-brainer
Rahul Gandhi, CMO, speaks about the brand’s growth plans, domestic and international expansions and its marketing strategy.
By
Benita Chacko
Media
Can Sony LIV raise MasterChef India's stature to rival KBC's?
Ranjana Mangla, head ad revenue, Sony LIV, speaks about the culinary show's exclusive streaming on the OTT platform.
By
afaqs! news bureau
Brands
iD Fresh Food — looking back at its iconic product innovations
A butter stick is the ready-to-cook company's latest innovation. Here's a look at its other novel products.
By
Benita Chacko
Marketing
Gamification will be the future of online shopping: iD Fresh Food's PC Musthafa
The food brand launched a tech-based point of sale ‘Shelf Bay-breaker’ to promote its coffee.
By
afaqs! news bureau
Marketing
iD Fresh launches innovative pour-to-perfection Coffee Liquid Bottle
The pour-to-perfection bottle resembles a cup and a dabara (filter coffee tumbler).
By
Shreyas Kulkarni
Marketing
Why iD Fresh Food squeezed out a new vada maker
The ‘Squeeze & Fry Vada Batter 2.0’ is engineered to personalise medu vada preparation, and costs the same as the five-year-old prototype.
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