Results for 'ITC'

Marketing

ITC looks to grab share from Mondelez, Amul and Nestle with Fabelle

The brand has added a 'Ruby' proposition to its new 'mass premium' chocolates.
Advertising

Aashirvaad's gut-friendly atta resolves tummy troubles in new ad

A worried mom asks 'Hua Kya?' every time her kid leaves the loo.
Interviews

ITC's Sachid Madan on the market for frozen foods...

Why is ITC bullish on this segment?
Marketing

"Ad is designed to play up emotions of both men and women equally"

ITC's Sameer Satpathy on new Engage spot.
People Spotting

Fabindia's Karan Kumar to move on

Kumar joined Fabindia in January 2017
People Spotting

Ali Harris Shere moves on from Britannia; to join ITC

Ali Harris Shere has stepped down from his post as marketing director
Guest Article

What marketers really expect from their ad agencies…

A guest article by ITC brand manager, Alekhya Chakrabarty.
Advertising

OPPO's ad featuring visually challenged person strikes a chord

The recent spot is a collaboration video with visually challenged photographer Bhavesh Patel. We also take a look at ads that have taken the same tack in recent times ..
Digital

Amul calls out lack of butter in rival cookies...

Advertising

ITC launches new corporate campaign ‘Sab Saath Badhein’ industry news