Results for 'ITC'

Marketing

ITC's perfume manufacturing facility commences production of Savlon sanitisers

In line with the Government order and in public interest, ITC has also reduced prices of Savlon sanitisers.
Interviews

"Real estate advertising has been standard and templatised": Karan Kumar, DLF

We interview the marketer about the key shifts in the gears as he moves. He reveals unique traits of the categories he has touched upon
Advertising

3 years after Kohli gave up Pepsi, Dhoni bats for ITC's YiPPee!

Need there be a connection between the endorser and the product?
Marketing

ITC looks to grab share from Mondelez, Amul and Nestle with Fabelle

The brand has added a 'Ruby' proposition to its new 'mass premium' chocolates.
Advertising

Aashirvaad's gut-friendly atta resolves tummy troubles in new ad

A worried mom asks 'Hua Kya?' every time her kid leaves the loo.
Interviews

ITC's Sachid Madan on the market for frozen foods...

Why is ITC bullish on this segment?
Marketing

"Ad is designed to play up emotions of both men and women equally"

ITC's Sameer Satpathy on new Engage spot.
People Spotting

Fabindia's Karan Kumar to move on

Kumar joined Fabindia in January 2017
People Spotting

Ali Harris Shere moves on from Britannia; to join ITC

Ali Harris Shere has stepped down from his post as marketing director
Guest Article

What marketers really expect from their ad agencies…

A guest article by ITC brand manager, Alekhya Chakrabarty.