Hrithik Roshan, Kiara Advani & Siddhant Chaturvedi take centre stage for the EORS campaign.

The company’s president of sales and marketing talks about the new campaign and the attempts to capture new markets.

The brand has launched a new 360° marketing campaign ‘No Stress. Finolex.’

It addresses the mindset of self-doubt that exists among Gen Z and millennials.

Kiara will endorse the Spring-Summer-22 collection and the campaign will be visible across regions and mediums.

Conceptualised by Red Fuse Communications, the film is based on the insight that dazzling white teeth are one's best beauty asset.