Ashar has been working with the agency for nearly nine years.

The 'Sadiyon Se India Ka Apna Game' campaign features Saif Ali Khan, Sunil Grover, Mouni Roy, Vijay Raaz, and Abhay Deol.

It consists of four films featuring Shehnaaz Gill, Boman Irani, Ratna Pathak, Rupali Ganguly, Raghu Ram, and Rajiv Lakshman.

The campaign will run live on television, social and digital platforms during the ICC Men’s T20 Cricket World Cup.

Roy was previously serving as head of strategy, India at Wieden & Kennedy.

The campaign has been launched in partnership with Leo Burnett India.

The campaign highlights its recently launched mobile banking app ‘INDIE’.

Ogilvy was shortlisted in the Glass: The Lion for Change category meanwhile, Leo Burnett bagged a shortlist in the Innovation category.

This on the back of 2 Grand Prix (Whisper & Oreo), 1 Glass, 2 Gold, 3 Silver and 5 Bronze Spikes.

LB regional will help brands create localized content to build relevance with national audiences.