The brand’s touting its Rs 10 soap and good hygiene habits as the ideal tools to stop the spread of the Coronavirus.

In an interesting move, Unilever's anti-bacterial soap finds room in the world of online medical consultation.

… Urges you to keep washing hands with soap or use an alcohol-based sanitiser.

Unilever's Positive Beauty strategy sets out commitments and actions for the beauty and personal care brands like Dove, Lifebuoy, Axe and Sunsilk.

... Methodology: a bunch of reporters who work at afaqs!, wrote about some of their favs! Enjoy our year-end special.

Lifebuoy launched a 'no gas' surface disinfectant earlier this year and is currently running a TVC for the same. Can it really be the category's USP?

'Jhappi and pappi' (hugs and kisses) in times of COVID? Lifebuoy's new ad is told from the perspective of an overly affectionate child.

The Unilever soap brand put a stamp on people’s hands using a special wearable ink that turned into antibacterial soap upon contact with water.

Dettol, Lifebuoy have a liquid laundry sanitiser. Savlon, Godrej Aer offer fabric sanitiser sprays. Will the pandemic make the gap between 'wash' and 'sanitise' permanent?

As multiple categories add germ-kill to their selling propositions… product promises, advertising codes, and usage rituals get complicated.