Results for 'Lifebuoy'


Unilever to stop force-fitting ‘purpose’ in its brands says CEO Hein Schumacher

The company is now reconsidering its strategic approach of infusing "purpose" into each of its brands.

Lifebuoy and Shaan collaborate in Durga Puja Ad, advocating handwashing for safe festive feasting

The ad features a catchy recreation of popular Bengali song ‘Dugga Elo’ with the tagline ‘Lifebuoy use koro.’

Lifebuoy introduces ‘H for Handwashing Games’ to promote hygiene through play

The games will be made available to over 75,000 kids from Delhi, Punjab and Haryana through government schools and NGO partners.

Lifebuoy launches ‘Gift of the Ganga’ in the Metaverse

Invites all to turn the bad into good by collecting plastic waste and upcycling it to build hand-washing stations for schools.

Lifebuoy says its “virus fighter” can save you thousands in medical expenses

The brand’s touting its Rs 10 soap and good hygiene habits as the ideal tools to stop the spread of the Coronavirus.

Lifebuoy and Practo come together in new public service advert

In an interesting move, Unilever's anti-bacterial soap finds room in the world of online medical consultation.

Lifebuoy PSA cautions against complacency just because lockdowns aren’t in force…

… Urges you to keep washing hands with soap or use an alcohol-based sanitiser.

Unilever to remove word ‘normal’ from packaging and advertising

Unilever's Positive Beauty strategy sets out commitments and actions for the beauty and personal care brands like Dove, Lifebuoy, Axe and Sunsilk.

From Facebook's tearjerker to Akshay Kumar's covid message to CRED's IPL hit, a round-up of the best ads of 2020...

... Methodology: a bunch of reporters who work at afaqs!, wrote about some of their favs! Enjoy our year-end special.

After deo, wafers and soft drink, a surface disinfectant brand uses the 'no gas' proposition

Lifebuoy launched a 'no gas' surface disinfectant earlier this year and is currently running a TVC for the same. Can it really be the category's USP?