SEARCH
Home
Contact Us
Subscribe to newsletters
Careers
JobSwitch
All Vacancies
Charter Members
Post Resume
Top Employer
Articles
Interviews
People Spotting
Points of View
Marketing Initiative
Guest Articles
Special Reports
Afaqs! Reporter
Last 30 days
Companies
Brands and Sports marketing
Showcase
Digital
TV
Print
OOH
International
Media
Digital
Television
Print
OOH
BTL
Radio
Events
Event Calendar 2022
All Week Series
Digipub Week (3rd Edition)
Vdonxt Asia Week (2nd Edition)
Television Week (2nd Edition)
Digipub Week (2nd Edition)
CMO Week (3rd Edition)
Languages Week (2nd Edition)
Audionxt
CMO Week (2nd Edition)
vdonxt asia Week
Gaming Week
CMO Week (1st Edition)
Languages Week
Digipub Week
Television Week
Marketers' Excellence Awards
Media Brand Awards
DIGIES
Foxglove Awards
Great LifeStyle Brands
vdonxt asia
Media Innovation Awards
Digipub world
FOIL
Marketplace
Find me an agency
Add my agency
Work
Blog
Results for 'Lifebuoy'
By
afaqs! news bureau
Advertising
Lifebuoy says its “virus fighter” can save you thousands in medical expenses
The brand’s touting its Rs 10 soap and good hygiene habits as the ideal tools to stop the spread of the Coronavirus.
By
Shreyas Kulkarni
Advertising
Lifebuoy and Practo come together in new public service advert
In an interesting move, Unilever's anti-bacterial soap finds room in the world of online medical consultation.
By
afaqs! news bureau
Advertising
Lifebuoy PSA cautions against complacency just because lockdowns aren’t in force…
… Urges you to keep washing hands with soap or use an alcohol-based sanitiser.
By
afaqs! news bureau
Marketing
Unilever to remove word ‘normal’ from packaging and advertising
Unilever's Positive Beauty strategy sets out commitments and actions for the beauty and personal care brands like Dove, Lifebuoy, Axe and Sunsilk.
By
Shreyas Kulkarni
Advertising
From Facebook's tearjerker to Akshay Kumar's covid message to CRED's IPL hit, a round-up of the best ads of 2020...
... Methodology: a bunch of reporters who work at afaqs!, wrote about some of their favs! Enjoy our year-end special.
By
Ananya Pathak
Advertising
After deo, wafers and soft drink, a surface disinfectant brand uses the 'no gas' proposition
Lifebuoy launched a 'no gas' surface disinfectant earlier this year and is currently running a TVC for the same. Can it really be the category's USP?
By
afaqs! news bureau
Advertising
Lifebuoy's new ad harps on hugs and kisses in a social distancing era
'Jhappi and pappi' (hugs and kisses) in times of COVID? Lifebuoy's new ad is told from the perspective of an overly affectionate child.
By
afaqs! news bureau
Advertising
Over 60% of Indians wash their hands with just water, Lifebuoy hacked this unhygienic habit for good at the Kumbh Mela
The Unilever soap brand put a stamp on people’s hands using a special wearable ink that turned into antibacterial soap upon contact with water.
By
Aishwarya Ramesh
Marketing
2020 creates 'fabric sanitiser' sub-segment within laundry; will it stick?
Dettol, Lifebuoy have a liquid laundry sanitiser. Savlon, Godrej Aer offer fabric sanitiser sprays. Will the pandemic make the gap between 'wash' and 'sanitise' permanent?
By
Ashwini Gangal
Editor's Note
‘Covid Consumerism’: Good for business, bad for marketing?
As multiple categories add germ-kill to their selling propositions… product promises, advertising codes, and usage rituals get complicated.
LOAD MORE