Results for 'Lifebuoy'


From Facebook's tearjerker to Akshay Kumar's covid message to CRED's IPL hit, a round-up of the best ads of 2020...

... Methodology: a bunch of reporters who work at afaqs!, wrote about some of their favs! Enjoy our year-end special.

After deo, wafers and soft drink, a surface disinfectant brand uses the 'no gas' proposition

Lifebuoy launched a 'no gas' surface disinfectant earlier this year and is currently running a TVC for the same. Can it really be the category's USP?

Lifebuoy's new ad harps on hugs and kisses in a social distancing era

'Jhappi and pappi' (hugs and kisses) in times of COVID? Lifebuoy's new ad is told from the perspective of an overly affectionate child.

Over 60% of Indians wash their hands with just water, Lifebuoy hacked this unhygienic habit for good at the Kumbh Mela

The Unilever soap brand put a stamp on people’s hands using a special wearable ink that turned into antibacterial soap upon contact with water.

2020 creates 'fabric sanitiser' sub-segment within laundry; will it stick?

Dettol, Lifebuoy have a liquid laundry sanitiser. Savlon, Godrej Aer offer fabric sanitiser sprays. Will the pandemic make the gap between 'wash' and 'sanitise' permanent?
Editor's Note

‘Covid Consumerism’: Good for business, bad for marketing?

As multiple categories add germ-kill to their selling propositions… product promises, advertising codes, and usage rituals get complicated.

DCGI issues show cause notice to HUL's Lifebuoy over misleading ad

The notice stated that it was misleading for Lifebuoy to claim that its hand sanitiser could boost the user's immunity.

Lifebuoy re-enters UK with a new ad campaign, products

Lifebuoy’s new UK line-up includes hand sanitiser gel, hand hygiene wipes, hand sanitiser spray, liquid handwash, and moisturising hand cream.
Road To Recovery

A road trip to an OYO room…

OYO’s latest ad campaign ‘Road Trippin’ urges customers to go on a road trip while the hotel chain assures a sanitised COVID-safe OYO room.

When Lifebuoy's hand sanitiser claimed to boost immunity

A clear case of misplaced buzzy keyword, or can a hand sanitiser actually help boost your immunity?