As multiple categories add germ-kill to their selling propositions… product promises, advertising codes, and usage rituals get complicated.

The notice stated that it was misleading for Lifebuoy to claim that its hand sanitiser could boost the user's immunity.

Lifebuoy’s new UK line-up includes hand sanitiser gel, hand hygiene wipes, hand sanitiser spray, liquid handwash, and moisturising hand cream.

OYO’s latest ad campaign ‘Road Trippin’ urges customers to go on a road trip while the hotel chain assures a sanitised COVID-safe OYO room.

A clear case of misplaced buzzy keyword, or can a hand sanitiser actually help boost your immunity?

Lifebuoy claims the spray kills 99.9% bacteria and virus, needs no wiping once sprayed, and is safe on the skin as well.

In a bid to stay relevant and topical to the current times, the ad focuses on the ability of the soap to aid in the fight against the Coronavirus.

If a brand doesn't have a cause - now isn't a good time to go hunting for one, recommends David Porter, VP of global media at Unilever for APAC and Africa.

While the market leaders like Lifebuoy, Dettol and PureHands in the hand sanitiser space have rapidly lost share this year, will they be able to regain lost ground? Here’s what experts have to say.

The hashtag challenge urges viewers to maintain social distancing by switching up their greetings; and shooting a video with the filter on TikTok.