Results for 'Lifebuoy'

Editor's Note

‘Covid Consumerism’: Good for business, bad for marketing?

As multiple categories add germ-kill to their selling propositions… product promises, advertising codes, and usage rituals get complicated.
Advertising

DCGI issues show cause notice to HUL's Lifebuoy over misleading ad

The notice stated that it was misleading for Lifebuoy to claim that its hand sanitiser could boost the user's immunity.
Advertising

Lifebuoy re-enters UK with a new ad campaign, products

Lifebuoy’s new UK line-up includes hand sanitiser gel, hand hygiene wipes, hand sanitiser spray, liquid handwash, and moisturising hand cream.
Road To Recovery

A road trip to an OYO room…

OYO’s latest ad campaign ‘Road Trippin’ urges customers to go on a road trip while the hotel chain assures a sanitised COVID-safe OYO room.
Marketing

When Lifebuoy's hand sanitiser claimed to boost immunity

A clear case of misplaced buzzy keyword, or can a hand sanitiser actually help boost your immunity?
Advertising

Lifebuoy introduces 'bina gas wala' germ kill spray, a la Fogg deodorant

Lifebuoy claims the spray kills 99.9% bacteria and virus, needs no wiping once sprayed, and is safe on the skin as well.
Advertising

Santoor ditches 31-year-old ‘mummy’ formula in new COVID-era ad

In a bid to stay relevant and topical to the current times, the ad focuses on the ability of the soap to aid in the fight against the Coronavirus.
Marketing

Causevertising in times of coronavirus, in the context of Lifebuoy

If a brand doesn't have a cause - now isn't a good time to go hunting for one, recommends David Porter, VP of global media at Unilever for APAC and Africa.
Points of View

Can Dettol and Lifebuoy protect their turf in the exploding hand sanitiser market?

While the market leaders like Lifebuoy, Dettol and PureHands in the hand sanitiser space have rapidly lost share this year, will they be able to regain lost ground? Here’s what experts have to say.
Social Media

Pepsico debuts new TikTok campaign with Salman Khan

The hashtag challenge urges viewers to maintain social distancing by switching up their greetings; and shooting a video with the filter on TikTok.