In a bid to stay relevant and topical to the current times, the ad focuses on the ability of the soap to aid in the fight against the Coronavirus.

If a brand doesn't have a cause - now isn't a good time to go hunting for one, recommends David Porter, VP of global media at Unilever for APAC and Africa.

While the market leaders like Lifebuoy, Dettol and PureHands in the hand sanitiser space have rapidly lost share this year, will they be able to regain lost ground? Here’s what experts have to say.

The hashtag challenge urges viewers to maintain social distancing by switching up their greetings; and shooting a video with the filter on TikTok.

The exclusive batch of sanitisers was developed and produced by Lifebuoy and Fullarton in a month, and is also scheduled for distribution to hospitals.

The ad in question pitted Dettol antiseptic liquid against Lifebuoy soap – two products that have very different uses

...But despite these brands making and selling hand sanitisers, it seems their products haven’t reached the stores and regional brands reign supreme.

With a few minor tweaks, the ad would still be relevant if published today. Hygiene brands and healthcare experts are repeating a 100 year old message.

Lifebuoy has moved the Bombay High Court over a Dettol ad that allegedly depicts a red bar of soap - very similar to Lifebuoy's soap.

The soap brand from Unilever stresses on the importance of washing your hands frequently with any soap that you may have