The company is now reconsidering its strategic approach of infusing "purpose" into each of its brands.

The ad features a catchy recreation of popular Bengali song ‘Dugga Elo’ with the tagline ‘Lifebuoy use koro.’

The games will be made available to over 75,000 kids from Delhi, Punjab and Haryana through government schools and NGO partners.

Invites all to turn the bad into good by collecting plastic waste and upcycling it to build hand-washing stations for schools.

The brand’s touting its Rs 10 soap and good hygiene habits as the ideal tools to stop the spread of the Coronavirus.

In an interesting move, Unilever's anti-bacterial soap finds room in the world of online medical consultation.

… Urges you to keep washing hands with soap or use an alcohol-based sanitiser.

Unilever's Positive Beauty strategy sets out commitments and actions for the beauty and personal care brands like Dove, Lifebuoy, Axe and Sunsilk.

... Methodology: a bunch of reporters who work at afaqs!, wrote about some of their favs! Enjoy our year-end special.

Lifebuoy launched a 'no gas' surface disinfectant earlier this year and is currently running a TVC for the same. Can it really be the category's USP?