Results for 'Maggi'


Maggi takes the 'desi ingredients' route in a new ad

What's surprising is that there's no focus on the '2 minutes mein ready' trope.

Maggi's story: from inception to 40 years on

Nestle's Sangeeta Talwar was part of the team that brought Maggi into India. 40 years later, she tells the brand's story.
Points of View

Can '2 minutes' Maggi crack ready-to-eat food category with its '4-minute' poha and upma?

In a world without house help, instant ready-to-eat meals are a saviour. Can Nestlé’s products in this space, launched last year, find new relevance today?
Distribution Diaries

Is this the ‘marketing moment’ Maggi’s rivals have been waiting for?

In conversation with author and brand consultant MG Parameswaran around the possibility of the brand's comeback, scope for 'others', marketing communication angle and more.

Nestlé India through its brand MAGGI brings a new ‘service campaign’ to make cooking simple and enjoyable

Nestlé has introduced “MAGGI – Cooking Made Simple” a service that will make every-day cooking simple, convenient and enjoyable for everybody.

How should Maggi leverage its earned media?

Stuck at home, people are talking about the noodles brand on the internet. While some are complaining about unavailability, others are being creative.

New Maggi fusian: taste of Asia


Nestle extends its Maggi brand to instant upma and poha...

Ready to eat poha was previously a space that MTR was well known for.



‘Maggi Mom’ readies son for hostel life with cooking lesson