Results for 'Maggi'

Interviews

How is instant noodles brand Wai Wai staying relevant in a Maggi dominated market?

For starters, one can eat it straight from the pack. For the rest, over to GP Sah, global business head - FMCG, Chaudhary Group (Wai Wai's owner).
Marketing

Is Maggi's '2 minute' proposition sandwiched between Saffola's '5 minutes' and Wai Wai's '0 minutes'?

While Wai Wai pushes its instant namkeen style avatar, Saffola Oodles promises a more honest preparation time - 5 minutes - as opposed to Maggi's 2...
Advertising

Maggi's new ads focus on 'special masala' and its pan-India appeal

The ads come with the tagline 'Try toh kijiye!' and urge customers everywhere to dig in, promising hot and spicy flavours.
Marketing

Maggi marketer Nestle India reports 111% YoY growth in e-commerce sales

The total and domestic sales for the year (2020) increased by 8.1 per cent and 8.5 per cent respectively.
Advertising

Maggi reveals the secret ingredient of smart homemakers

It is the brand’s `Masala-ae-Magic’, which says “Ordinary ko banaao extraordinary rozaana.”
Marketing

Maggi introduces a spinach variant in its atta noodles offering

The instant noodle brand introduced this variant in a McCann Erickson India conceptualised ad featuring Sanya Malhotra and Rajkummar Rao.
Marketing

MAGGI launches new range of paneer spice mixes; strengthens its cooking aids portfolio

With these spice mixes, Maggi has further strengthened its ‘cooking aids solutions’ portfolio.
Advertising

Maggi brings back the “It’s different” tagline in new ad

It’s for the brand’s HOT & SWEET® Tomato Chili Sauce.
Marketing

Maggi wants to turn home chefs into food entrepreneurs

The brand’s new move takes it from a mere noodle snack brand to one that aids food entrepreneurship dreams of 10 people.
Advertising

Maggi marries cricket with visual effects in a new ad, no zoomed-in shots of the noodles being prepared…

… It’s trying to catch the audience eyeballs focused on the last cricket series of 2020.