Here are some tips on catching the consumer’s eye in a noisy, crowded retail market.

Buoyed by prolific brand activity in ready-to-cook and food delivery segments, frequent snacking emerged as a biproduct of WFH over 18 months. As offices reopen, will the bingefest wane?

The company urges buyers to double-check the logo on the pack to ensure it's not fake Maggi.

Nearly a year-and-a-half into the COVID pandemic, Nestlé is using the tweaked packs to send out a message. It's part of the ‘Face of hope’ initiative.

Lately, the brand has been pushing its non-noodle offering to the front. 

With easy access to information, there’s some blurring of lines that placed corporate brands in the hands of stakeholders and consumer brands in the hands of consumers.

The brand has released an ad showing off its four new pasta flavours.

The Snack-O-Clock campaign targets new snacking occasions like between zoom meetings, while binging web series and in between online classes.

The damage control move from the food and beverage giant comes following new reports questioning the ‘healthiness’ of the brand’s products.

We’re hungrier than ever as we continue to work from home, and a 2-minute noodle snack is what we’d rather have than an elaborate meal.