Pikachu is present at the Pokémon booth in the Wankhede stadium to show support for the team and interact with visitors at the venue.

MI Paltan and enthusiasts are collaborating to release 2024 season playing cards, providing ways to interact with their favourite stars.

The brand has also come up with new range of packs communicating the collaboration to the consumers, on the shelf.

As part of this association, SOTC would have the rights to use imagery of Mumbai Indians’ players across its promotional activities.

They will also plant six trees for every six hit by Mumbai Indians during the IPL season.

While mainstream names like Title Sponsor, Principal Sponsor and Associate Sponsors are common, in recent years there has been a rising trend of brands taking on more descriptive titles.

The merchandise will be available online, at select stores, and at the Mumbai Indians Kiosk.

As part of the association, the ‘USHA’ logo will be visible on the caps and helmets of all Mumbai Indians players.

The new partners offer value propositions across various industries, reinforcing its position as a marketing platform in sports.

The collaborations aim to attract younger fans and enhance fan experiences.