The TVC conceptualised by Ogilvy features a kid playing with a battery-operated toy ‘Javelin Man’, representing Neeraj Chopra.

With this partnership, the brand aims to enhance its connection with the youth.

This collaboration aims to demonstrate its commitment to maintaining high performance and reliability standards.

Chopra's partnership with Visa marks him as the second Indian athlete to join Team Visa.

The campaign conceptualised by Cheil India has multiple digital films with the celebs exploring a more fun and flexible side of their smartphone experience.

The campaign video centres around its brand ambassador, Neeraj Chopra, in multiple avatars of fortune tellers.

The partnership also includes association with JSW businesses like Steel, Cements, Paints and other Group businesses.

The brand has also launched a campaign featuring Neeraj Chopra taking the Limca Sportz YO-YO test challenge.

Although brand interest in non-cricket athletes is growing significantly, industry experts highlight the problems that still hinder the ecosystem’s relationship with brands.

Our guest author Alekhya Chakrabarty wonders whether brands will continue to stick to cricketers or work with non-cricket athletes who have made India proud.