Our guest author Alekhya Chakrabarty wonders whether brands will continue to stick to cricketers or work with non-cricket athletes who have made India proud.

Signs Neeraj Chopra as a brand ambassador, the drink will be available in packs of 250 ml and 500 ml.

Fans can create a 15-second YouTube Short right from the YouTube mobile app and add their own touch of creativity to the challenge.

The Olympic Year 2021 saw emerging athletes' endorsements rise by 79%, accounting for 13% of overall brand endorsement value. Have these athletes' brand value changed?

Twitter users go gaga over Olympic champion’s acting skills; compare him with bollywood actors.

Chopra threw the 800 grams javelin 87.58 metres to be on all the Indian news channels during prime time. Will it be enough to take him to the hoardings?