Results for 'Neeraj Sharma'


Asian Paints' new ad lures the price-conscious middle class…

… To make their walls shine at an affordable price.

Asian Paints releases first sanitiser ad, details multiple usages for all

It sanitises surfaces we absentmindedly touch, used in-house objects, delivery packages, our hands, and made for out of home use too.
Planner's Journal

"Whatever you do, don't appear opportunistic or greedy, appear helpful and wise"

In a new series Planner's Journal, we explore what the world looks like from the perspective of those in charge of mining consumer insights every day
Points of View

Has brand marketing changed forever… or do the fundamentals stay unchanged?

We spoke to strategic planners at advertising agencies and heads of brands across product groups to gauge the impact of the crisis on the discipline of brand marketing

Facebook's new ad takes Holi to Romania

It is part of the social media company's 'More Together' campaign

Rediffusion's Neeraj Sharma pens his first book- Gulzariyat

We speak to the newly appointed head of planning about the effort.

Grey hair, curly hair, short hair... This Dove ad welcomes them all

Using storytelling, Dove and Ogilvy have come up with a new ad campaign, encouraging women to wear their hair, their way.

"Indians want their 'own' cup of chai": Raghav Verma, co-founder, Chaayos

People Spotting

Rediffusion Group appoints Neeraj Sharma as Head of Planning


Can multi-touch data points, data access help reduce ad fraud?