At Globale Media, he will advise on the strategy and critical decisions in the APAC market where digital penetration is skyrocketing.

Is 'normal' really a bad word? Will Unilever's move compel the personal care segment to re-look its nomenclature?

Will Indians spray used clothes instead of washing them? A look at ITC's new 'safai bina dhulai' product

… To make their walls shine at an affordable price.

It sanitises surfaces we absentmindedly touch, used in-house objects, delivery packages, our hands, and made for out of home use too.

In a new series Planner's Journal, we explore what the world looks like from the perspective of those in charge of mining consumer insights every day

We spoke to strategic planners at advertising agencies and heads of brands across product groups to gauge the impact of the crisis on the discipline of brand marketing

It is part of the social media company's 'More Together' campaign

We speak to the newly appointed head of planning about the effort.

Using storytelling, Dove and Ogilvy have come up with a new ad campaign, encouraging women to wear their hair, their way.