Results for 'Neeraj Sharma'

People Spotting

Neeraj Sharma, Former Country Manager at Mobvista joins Globale Media as VP, Global Busines

At Globale Media, he will advise on the strategy and critical decisions in the APAC market where digital penetration is skyrocketing.
Points of View

As Unilever ditches the word 'normal' in packaging and ads, experts opine on the ripple effect...

Is 'normal' really a bad word? Will Unilever's move compel the personal care segment to re-look its nomenclature?
Marketing

ITC out to simplify laundry routine with Savlon 'clothes spray' that kills germs.

Will Indians spray used clothes instead of washing them? A look at ITC's new 'safai bina dhulai' product
Advertising

Asian Paints' new ad lures the price-conscious middle class…

… To make their walls shine at an affordable price.
Advertising

Asian Paints releases first sanitiser ad, details multiple usages for all

It sanitises surfaces we absentmindedly touch, used in-house objects, delivery packages, our hands, and made for out of home use too.
Planner's Journal

"Whatever you do, don't appear opportunistic or greedy, appear helpful and wise"

In a new series Planner's Journal, we explore what the world looks like from the perspective of those in charge of mining consumer insights every day
Points of View

Has brand marketing changed forever… or do the fundamentals stay unchanged?

We spoke to strategic planners at advertising agencies and heads of brands across product groups to gauge the impact of the crisis on the discipline of brand marketing
Advertising

Facebook's new ad takes Holi to Romania

It is part of the social media company's 'More Together' campaign
Advertising

Rediffusion's Neeraj Sharma pens his first book- Gulzariyat

We speak to the newly appointed head of planning about the effort.
Advertising

Grey hair, curly hair, short hair... This Dove ad welcomes them all

Using storytelling, Dove and Ogilvy have come up with a new ad campaign, encouraging women to wear their hair, their way.