Results for 'Netflix India'

OTT Streaming

India becomes 2nd country in terms of paid user additions for Netflix in Q2

Backed by titles like Heeramandi: The Diamond Bazaar, Amar Singh Chamkila, Laapataa Ladies and Shaitaan, the country is also No. 3 in terms of revenue percent growth.
Advertising

Ayushmann Khurrana catches 'The Ultimate Break’ with Kit Kat and Netflix

The new ad highlights the collaboration between the two brands.
OTT Streaming

The Netflix India marketing playbook from the horse’s mouth

In an exclusive interview, Srivats TS, vice president, marketing, shares the streaming platform’s strategy to promote its content.
Advertising

Netflix gets celebrities to introduce the new content slate

The new campaign #Nextonnetflixindia teases the up-and-coming shows on the streaming platform.
People Spotting

Netflix elevates Poornima Sharma as Head of Marketing Partnerships, India

Sharma was previously working as Partner Marketing Lead.
Influencer Marketing

Netflix's Kho Gaye Hum Kaha lays bare influencer marketing, what now?

We navigate the film’s portrayal of the harsh realities of social media influencers and its impact on audiences and brands.
Advertising

Netflix India Rewinds 2023: A quirky crossover of iconic memes with most watched movies and shows

Netflix's Playback 2023 features Tanmay Bhat, Genelia D’Souza, Jackie Shroff, Manisha Rani, Round2Hell and Bhupendra Yogi.
Advertising

Netflix’s Kho Gaye Hum Kahan is a lesson on seamless brand integrations

The movie has some exceptional brand integrations that work with the story naturally yet stand out, we take a look at all of them
Media

Mergers, acquisitions and rights: here’s what made news in 2023

We revisit the dynamic shifts which shaped the contours of the Indian media industry in 2023.
Marketing

Netflix India on the making of ‘The Archies’ marketing blitz

Chief marketer Srivats TS and head of marketing partnerships APAC Shilpa Singh take us through the movie's brand collaborations strategy.