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Results for 'Netflix India'
By
afaqs! news bureau
OTT Streaming
India becomes 2nd country in terms of paid user additions for Netflix in Q2
Backed by titles like Heeramandi: The Diamond Bazaar, Amar Singh Chamkila, Laapataa Ladies and Shaitaan, the country is also No. 3 in terms of revenue percent growth.
By
Nisha Qureshi
Advertising
Ayushmann Khurrana catches 'The Ultimate Break’ with Kit Kat and Netflix
The new ad highlights the collaboration between the two brands.
By
Benita Chacko
OTT Streaming
The Netflix India marketing playbook from the horse’s mouth
In an exclusive interview, Srivats TS, vice president, marketing, shares the streaming platform’s strategy to promote its content.
By
afaqs! news bureau
Advertising
Netflix gets celebrities to introduce the new content slate
The new campaign #Nextonnetflixindia teases the up-and-coming shows on the streaming platform.
By
afaqs! news bureau
People Spotting
Netflix elevates Poornima Sharma as Head of Marketing Partnerships, India
Sharma was previously working as Partner Marketing Lead.
By
Nisha Qureshi
Influencer Marketing
Netflix's Kho Gaye Hum Kaha lays bare influencer marketing, what now?
We navigate the film’s portrayal of the harsh realities of social media influencers and its impact on audiences and brands.
By
Yash Bhatia
Advertising
Netflix India Rewinds 2023: A quirky crossover of iconic memes with most watched movies and shows
Netflix's Playback 2023 features Tanmay Bhat, Genelia D’Souza, Jackie Shroff, Manisha Rani, Round2Hell and Bhupendra Yogi.
By
Nisha Qureshi
Advertising
Netflix’s Kho Gaye Hum Kahan is a lesson on seamless brand integrations
The movie has some exceptional brand integrations that work with the story naturally yet stand out, we take a look at all of them
By
afaqs! news bureau
Media
Mergers, acquisitions and rights: here’s what made news in 2023
We revisit the dynamic shifts which shaped the contours of the Indian media industry in 2023.
By
Shreyas Kulkarni
Marketing
Netflix India on the making of ‘The Archies’ marketing blitz
Chief marketer Srivats TS and head of marketing partnerships APAC Shilpa Singh take us through the movie's brand collaborations strategy.
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