Results for 'Nykaa'


Nykaa forays into home & travel care essentials

Proactively offering consumers the products that are need of the hour - Veggie Safe, Home Safe and Travel Safe Disinfectant Sprays.

Nykaa meets customers on Hangouts to mine insights for ‘men and kids’ fashion categories

Fashion retailer Nykaa is conducting customer interviews on Hangouts to seek suggestions for launching its 'men and kids' fashion categories.

Nykaa mailers zoom in on skincare, healthcare and fitness during WFH

During lockdown, these mailers have steered away from brands, focussing on nutrition, WFH skincare, self-care and mental health.

Nykaa's mother's day film salutes frontline workers with 'shot on mobile' film

Similar to Terribly Tiny Tales' format of storytelling through text and video calls, Nykaa's Mother's day campaign is a tribute to frontline workers.

Nykaa's new campaign plugs social reform amidst Holi festivities

#ColourMeFree campaign celebrates women of colour this Holi

Did DSP Mutual Fund cherry-pick 'Savings Committee' from Amazon, Flipkart & Nykaa?

It comprises 'Mr Filipe K. Art', 'The Amazing Family' and 'Ms. Khanayika'.

In search for authenticity, are brands swinging towards real people?

Here is our analysis of how brands selectively choose their faces.

Nykaa's new campaign aims to redefine 'beauty'

The brand has roped in activist Laxmi Agarwal to feature in the campaign.

"We put over 10 videos every month on our YouTube channel": Madhavi Irani, Nykaa

Quick chat with Nykaa's chief officer — content.

Indian brands take to 'Black Friday' themed messaging

Despite the negative connotations in India