Results for 'Nykaa'


Nykd by Nykaa announces Bhumi Pednekar as Brand Ambassador

Bringing lingerie conversations out of the closet, the new campaign ‘As Good as Nykd’ ft. Bhumi presents a refreshing view on women’s intimate wear.

“Social commerce helps in creating buying intent and consumer trust”: Shivani Behl, Plum

The D2C brand’s CMO talks about the efforts to bridge the gap between skincare and makeup products.

Aveda partners with Nykaa, to launch Prestige Salons

Inspired by nature, and backed by science, AVEDA x NYKAA looks to bring customized in-salon offerings to the Indian consumer.
Social Media

Dunzo, Spotify, Tinder, others banter over SRK's supposed OTT app debut

The brands all referenced SRK's past movies when tweeting to and about him.

#BeTheSanta For Your Loved Ones This Christmas


Why is online champion Nykaa trebling its stores to 300?

Nykaa is valued at ₹1 lakh crore because investors are excited by its online sales of ₹2,450 crores. What explains this new push for offline revenue?

Nykaa evokes your “naayika” in a new campaign

The brand film features women from different walks of life forging their own path.
People Spotting

Nykaa appoints Google’s Shilpa Jain as AVP, Consumer & Market Insights

Previously, Shilpa has worked as the consumer & marketing specialist at Google for around 2 years.

Nykaa launches The Global Store to offer International beauty, skincare brands in India

The platform is exclusively available on the Nykaa mobile app.

Janhvi Kapoor, a Goa trip, a bag full of makeup; Nykaa's new spot illustrates the love of makeup

The brand has released a playful new ad, titled ‘All That You Love’.