Results for 'Nykaa'

Marketing

Ramen, skincare, BTS and K-dramas… A look at the rise of Korean culture in India

Since lockdown began, India has seen an increased interest in Korean dramas, cuisine, etc. What does it mean for the ad world?
People Spotting

Hitesh Malhotra is Lenskart.com’s new CMO

He was Nykaa’s chief marketing officer until May 2020.
Companies

Nykaa launches ‘Beauty In Her Story’ with Netflix

In collaboration with Netflix, Nykaa will bring out the beauty in the stories of strong women who have unapologetically followed their dreams.
Companies

Nykaa forays into home & travel care essentials

Proactively offering consumers the products that are need of the hour - Veggie Safe, Home Safe and Travel Safe Disinfectant Sprays.
Marketing

Nykaa meets customers on Hangouts to mine insights for ‘men and kids’ fashion categories

Fashion retailer Nykaa is conducting customer interviews on Hangouts to seek suggestions for launching its 'men and kids' fashion categories.
Marketing

Nykaa mailers zoom in on skincare, healthcare and fitness during WFH

During lockdown, these mailers have steered away from brands, focussing on nutrition, WFH skincare, self-care and mental health.
Advertising

Nykaa's mother's day film salutes frontline workers with 'shot on mobile' film

Similar to Terribly Tiny Tales' format of storytelling through text and video calls, Nykaa's Mother's day campaign is a tribute to frontline workers.
Advertising

Nykaa's new campaign plugs social reform amidst Holi festivities

#ColourMeFree campaign celebrates women of colour this Holi
Advertising

Did DSP Mutual Fund cherry-pick 'Savings Committee' from Amazon, Flipkart & Nykaa?

It comprises 'Mr Filipe K. Art', 'The Amazing Family' and 'Ms. Khanayika'.
Advertising

In search for authenticity, are brands swinging towards real people?

Here is our analysis of how brands selectively choose their faces.