Results for 'Nykaa'

Advertising

In search for authenticity, are brands swinging towards real people?

Here is our analysis of how brands selectively choose their faces.
Advertising

Nykaa's new campaign aims to redefine 'beauty'

The brand has roped in activist Laxmi Agarwal to feature in the campaign.
Marketing

"We put over 10 videos every month on our YouTube channel": Madhavi Irani, Nykaa

Quick chat with Nykaa's chief officer — content.
Marketing

Indian brands take to 'Black Friday' themed messaging

Despite the negative connotations in India
Advertising

Katrina Kaif's Kay Beauty chooses 'cause' route for launch campaign

Kaif just launched her beauty brand in partnership with Nykaa
FMCG

Hitesh Malhotra

CMO | Nykaa
Media

Nykaa appoints Starcom as media agency