Results for 'Oyo'

Marketing

"It’s like a 9/11 moment for the hotel industry”: Oyo’s Ritesh Agarwal to NDTV

Edited snippets of Ritesh Agarwal’s conversation with NDTV, during which he spoke about the future of the hospitality segment and his company.
Marketing

Book Excerpt: How Ritesh Agarwal launched OYO

An excerpt from Harsh Pamnani's book 'Booming Brands - Volume 2', published on March 15, 2020. It covers 11 'Made in India' brands.
Advertising

“I don’t think brands should be focusing on moment marketing at all”: OYO’s Mayur Hola

In view of the brand’s latest campaign, we spoke to OYO Hotels & Homes’ head of global brand about how COVID-19 has affected the hospitality sector
Advertising

The art of communication: Converse, OYO, Durex during COVID -19

From funny and entertaining to informative and insightful, here's how brands are talking to us during the COVID - 19 crisis.
Advertising

OYO's ad spot picks up on students' need for 'social distancing'...

The two new digital films in OYO's 'Raho Mast' campaign draw attention to how customers use their rooms, apart from official/work trips.
Advertising

Brands, musicians and commercial messages

Artistes like Naezy, Knox Artiste, Prabh Deep are singing with brands.
TV

Post party plans #RahoMast

This new year’s eve, party hard safety harder! Skip the wheel, #ComeToOYO. #DontDrinkAndDrive #RahoMast
Advertising

OYO sings about 'room ka jugaad'

OYO ads are on TV, radio, Facebook, TikTok, ShareChat, Insta and YouTube
Advertising

Don't let your wanderlust go awry warns new OYO campaign

'Raho Mast' and within budget is the new campaign's crux.
Marketing

As Airbnb diversifies into royalty stay...

We wonder if generalisation is the new specialisation.