From being seen alongside Michael Jackson back in the day, to today's face Salman Khan, Pepsi's history of siding with the underdog has seen a shift.

For every Soft Drink order, part of the proceeds will go towards NRAI’s COVID-19 Relief Corpus for providing a meal to the marginalized workers.

The Cola brand has yet again extended moment marketing to celebrity endorsement, with no possible long-term association. Does it work well?

With this Sonu Sood joins Dabangg co-star and Pepsi brand ambassador Salman Khan who kicked off the digital-forward campaign last week.

The hashtag challenge urges viewers to maintain social distancing by switching up their greetings; and shooting a video with the filter on TikTok.

With brands loving both platforms and creators from both sides taking shots at each other, here's how it all unfolded.

Pepsi ka big summer blockbuster.

The #SwagSeSolo anthem features brand ambassador Salman Khan.

Pepsi recently announced Salman Khan as its new brand ambassador.

Swag se karenge Salman Khan ka swagat.