While mainstream names like Title Sponsor, Principal Sponsor and Associate Sponsors are common, in recent years there has been a rising trend of brands taking on more descriptive titles.

ITC Master Chef Creations has introduced the RCB Special Menu, available through the Swiggy app.

The brand will feature prominently among RCB sponsors, presenting co-branded products such as water bottles featuring images of RCB players.

The team will now be known as Royal Challengers Bengaluru.

The IPL cricket teams have joined forces with influencers like Danish Sait, Shubham Gaur, and Taran Singh to boost fan engagement.

The brand will act as principal sponsor for the team.

Dash of RCB would be available at all leading e-commerce platforms in 250ml bottles with a price tag of INR 99 each.

The IPL team’s cheerleader squad will don outfits made from 100% sustainable materials as part of the partnership.

The ever-improving gaming technology and the rise of esports have led to the population indulge in e-gaming as a part of leisure activities.

Fans complained about the lack of Kannada and excessive use of Hindi in the anthem.