Results for 'Saffola'

Marketing

Dabur vs Marico: How two disparate desi FMCG giants ended up fighting

Despite having diverse origins, both the companies have already waged war over honey and hair oils. There is scope for more skirmishes in the near future.
Advertising

Saffolalife talks about the ‘unseen stress’ women face every day

In a poignant ad by Mullen Lintas, Saffolalife urges us to put our hero without a cape and her heart first this World Heart Day.
Marketing

Marico enters the hot ‘immunity-boosting’ space, launches Saffola kadha and golden turmeric milk mix

Called the Saffola ImmuniVeda range, it comes at a time when ‘immunity’ is the talk of the town, the range has to compete with the likes of Dabur as well.
Marketing

"Customers prefer taste over health in snacking": Harsh Mariwala, Marico

The first session of Josh Dialogues, a series of virtual discussions with Josh Talks founder Supriya Paul, was with the founder and chairman of Marico.
Advertising

Saffola's Green Coffee promotes healthier lifestyle

We spoke to a few experts to understand if the market is ready for green coffee...
Marketing

“My biggest competition is consumer mindset”: Koshy George, Marico, CMO

Saffola’s new campaign aims to drive awareness about heart health…
Advertising

Mullen Lintas wins the creative mandate for Marico’s Saffola portfolio

Following a multi-agency pitch, Mullen Lintas has won the creative mandate for Marico’s Saffola portfolio.
Advertising

MTR wages war on morning-meanness in its latest '3-min breakfast' ad campaign

Advertising

Effies 2015: Mullen Lowe Lintas back on top; named Agency of the Year

Advertising

Ogilvy picks up 15 Blue Elephants at Kyoorius Ad & Digital Awards 2015