Results for 'Saffola'

Advertising

Saffola asks consumers if their honey brand is ‘100% pure’

Marico’s latest ad for Saffola Honey reinforces its claim of being the 100 per cent pure honey brand in the market.
Marketing

Is Maggi's '2 minute' proposition sandwiched between Saffola's '5 minutes' and Wai Wai's '0 minutes'?

While Wai Wai pushes its instant namkeen style avatar, Saffola Oodles promises a more honest preparation time - 5 minutes - as opposed to Maggi's 2...
Marketing

Dabur vs Marico: How two disparate desi FMCG giants ended up fighting

Despite having diverse origins, both the companies have already waged war over honey and hair oils. There is scope for more skirmishes in the near future.
Advertising

Saffolalife talks about the ‘unseen stress’ women face every day

In a poignant ad by Mullen Lintas, Saffolalife urges us to put our hero without a cape and her heart first this World Heart Day.
Marketing

Marico enters the hot ‘immunity-boosting’ space, launches Saffola kadha and golden turmeric milk mix

Called the Saffola ImmuniVeda range, it comes at a time when ‘immunity’ is the talk of the town, the range has to compete with the likes of Dabur as well.
Marketing

"Customers prefer taste over health in snacking": Harsh Mariwala, Marico

The first session of Josh Dialogues, a series of virtual discussions with Josh Talks founder Supriya Paul, was with the founder and chairman of Marico.
Advertising

Saffola's Green Coffee promotes healthier lifestyle

We spoke to a few experts to understand if the market is ready for green coffee...
Marketing

“My biggest competition is consumer mindset”: Koshy George, Marico, CMO

Saffola’s new campaign aims to drive awareness about heart health…
Advertising

Mullen Lintas wins the creative mandate for Marico’s Saffola portfolio

Following a multi-agency pitch, Mullen Lintas has won the creative mandate for Marico’s Saffola portfolio.
Advertising

MTR wages war on morning-meanness in its latest '3-min breakfast' ad campaign