Snapchat launches ‘Less social media, More Snapchat’ campaign; distances itself from other social media platforms
The campaign was launched shortly after Mark Zuckerberg, CEO of Meta, issued an apology for the role of social media in facilitating online child sex abuse.
Snap, parent company of Snapchat, has introduced new solutions for advertisers, new content partnerships, and new ways to work with creators on Snapchat.
Lakshya Malu, interim - market development lead, Snap Inc., says the company is partnering with content platforms like The Times Group, Mashable India, Vitamin Stree, etc.