The account was won following a multi-agency pitch.

The campaign titled ‘Rivaah by Tanishq’ uses the proposition of ‘A Jewel for every Tradition’, and showcases brides from across the country.

Tweaking of pack design, ads, and logos after criticism has become common. Are brands too quick to respond?

After slow recovery in Q2 and Q3, the wedding and festive seasons have given a push to gold retailers in Q4. Reliance Jewels, Tanishq and Khimji Jewels share the shopping trends…

Swiggy tweeted a sassy response after someone mentioned them in a tweet about the going farmers' protest. In the Brands Vs Trolls saga, Team Brand just scored big.

Brands love to see right hashtags trending. But as Tanishq, Netflix, Zomato and others found out, sometimes they end up trending for all the wrong reasons...

Tanishq has withdrawn another ad - a Diwali spot. The reason this time around is that it angered the trolls. Who’s empowering these bullies?

The author shares his experience of sailing his brand through high tides of social media trolls.

The agency talks about the moot point of the ad – which was completely missed in the cacophony of the social media backlash.

Tejas Mehta, the COO at What's Your Problem posted the apology after the backlash the ad received.