Results for 'Tanishq'

Advertising

Dentsu Webchutney wins digital mandate for Tanishq

The account was won following a multi-agency pitch.
Advertising

Tanishq targets millennial brides across states in new ad by Lowe Lintas

The campaign titled ‘Rivaah by Tanishq’ uses the proposition of ‘A Jewel for every Tradition’, and showcases brides from across the country.
Points of View

Scotch-Brite to Tanishq to Myntra: Are brands too swift in their response to criticism?

Tweaking of pack design, ads, and logos after criticism has become common. Are brands too quick to respond?
Marketing

Wedding shoppers seek lightweight gold jewellery that looks good on-screen...

After slow recovery in Q2 and Q3, the wedding and festive seasons have given a push to gold retailers in Q4. Reliance Jewels, Tanishq and Khimji Jewels share the shopping trends…
Points of View

Will Swiggy's stance act as a ray of hope in the face of trolling?

Swiggy tweeted a sassy response after someone mentioned them in a tweet about the going farmers' protest. In the Brands Vs Trolls saga, Team Brand just scored big.
Guest Article

Brands under attack – How a smart digital strategy can help

Brands love to see right hashtags trending. But as Tanishq, Netflix, Zomato and others found out, sometimes they end up trending for all the wrong reasons...
Points of View

Have bullies and bigots taken Tanishq's advertising hostage?

Tanishq has withdrawn another ad - a Diwali spot. The reason this time around is that it angered the trolls. Who’s empowering these bullies?
Guest Article

Real Brand Voice: Please Stand Up

The author shares his experience of sailing his brand through high tides of social media trolls.
Advertising

Agency What's Your Problem speaks out on controversial Tanishq ad

The agency talks about the moot point of the ad – which was completely missed in the cacophony of the social media backlash.
Social Media

Whats Your Problem posts 'apology' on Linkedin for Tanishq ad

Tejas Mehta, the COO at What's Your Problem posted the apology after the backlash the ad received.