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Results for 'Tanishq'
By
Nisha Qureshi
Marketing
Tanishq plans to step up use of AI in content creation and dissemination
Tanishq’s Ranjani Krishnaswamy and Arun Narayan talk about the brand’s newest bridal collection, its marketing plans and brand philosophy.
By
Ubaid Zargar
Marketing
How Mia by Tanishq navigates AI trends and consumer mindset to drive growth
Sampurna Rakshit, the brand’s marketing head, sheds light on Mia’s marketing strategy, and the intricacies of selling modern jewellery.
By
afaqs! news bureau
Advertising
Tanishq's latest campaign "Heera Ho Tum" redefines women's connection with diamonds
The campaign has been directed by Harshwardhan Kulkarni and conceptualized by Lowe Lintas.
By
Pooja Yadav
Marketing
Has jewellery-tech caught on with consumers?
The online segment, which is still a fraction of the offline segment, is driving a new interest among digital savvy millennials.
By
Pooja Yadav
Advertising
Tanishq’s latest ad tries to get into new wedding rituals
Conceptualised by Tanishq and Lowe Lintas, the film showcases how a wedding day is the day of celebrating your choices.
By
Ubaid Zargar
Marketing
Why is CaratLane after your first salary?
The brand has recently added to its year-long ‘First Salary’ campaign. CaratLane’s VP, Marketing speaks to afaqs! about the campaign, category trends, and more.
By
Pooja Yadav
Advertising
Brands celebrate Sachin Tendulkar's half-century
Brands like, Spinny, Tanishq, Apollo Tyres, Amul etc. have come up with unique ads for Tendulkar's 50th birthday.
By
afaqs! news bureau
Advertising
Tanishq’s Ugadi film celebrates its new collection
The film is conceptualized by Tanishq and Mind Your Language.
By
Shreyas Kulkarni
Advertising
The age of the superwoman must go, says Tanishq
A new ad from the jewellery company for Women's Day wants society to empathise with and not celebrate the woman who has to do it all.
By
afaqs! news bureau
Advertising
2022 in ads: Witty, woke, and whimsical
What was your favourite ad campaign of 2022? Is it among these 10 ads?
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