Results for 'Tanishq'

Marketing

Tanishq plans to step up use of AI in content creation and dissemination

Tanishq’s Ranjani Krishnaswamy and Arun Narayan talk about the brand’s newest bridal collection, its marketing plans and brand philosophy.
Marketing

How Mia by Tanishq navigates AI trends and consumer mindset to drive growth

Sampurna Rakshit, the brand’s marketing head, sheds light on Mia’s marketing strategy, and the intricacies of selling modern jewellery.
Advertising

Tanishq's latest campaign "Heera Ho Tum" redefines women's connection with diamonds

The campaign has been directed by Harshwardhan Kulkarni and conceptualized by Lowe Lintas.
Marketing

Has jewellery-tech caught on with consumers?

The online segment, which is still a fraction of the offline segment, is driving a new interest among digital savvy millennials.
Advertising

Tanishq’s latest ad tries to get into new wedding rituals

Conceptualised by Tanishq and Lowe Lintas, the film showcases how a wedding day is the day of celebrating your choices.
Marketing

Why is CaratLane after your first salary?

The brand has recently added to its year-long ‘First Salary’ campaign. CaratLane’s VP, Marketing speaks to afaqs! about the campaign, category trends, and more.
Advertising

Brands celebrate Sachin Tendulkar's half-century

Brands like, Spinny, Tanishq, Apollo Tyres, Amul etc. have come up with unique ads for Tendulkar's 50th birthday.
Advertising

Tanishq’s Ugadi film celebrates its new collection

The film is conceptualized by Tanishq and Mind Your Language.
Advertising

The age of the superwoman must go, says Tanishq

A new ad from the jewellery company for Women's Day wants society to empathise with and not celebrate the woman who has to do it all.
Advertising

2022 in ads: Witty, woke, and whimsical

What was your favourite ad campaign of 2022? Is it among these 10 ads?