The partnership allows Teads to reach larger audiences and deliver creatives across all screens, furthering its presence.

Teads leverages the largest dataset of attention and context, to offer clients unparalleled audience insights and support campaign optimization.

New collaboration enhances Teads’ ability to avoid unsuitable content while maximising reach for advertisers and supporting quality journalism.

Announcement follows a series of tests between IMPACT+, Teads and brands such as Renault and Hello Bank, measuring the carbon footprint of their advertising campaigns.

Study finds quality digital advertising is rooted in user centricity, providing a framework to deliver better media experiences that benefit consumers, brands and publishers.