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Results for 'Vinay Kanchan'
By
Vinay Kanchan
Guest Article
Why strategy should always be child’s play
Our guest author explores how adopting a child-like mindset can influence strategic thinking.
By
Vinay Kanchan
Guest Article
EPL: Exclusive Precious Lessons in Branding
Our guest author believes brand custodians have a lot to learn from the English Premier League’s popularity in India.
By
Vinay Kanchan
Guest Article
When Hari met Solly...
With Valentine's Day around the corner, our guest author talks about how brands forge the idea of a relationship, especially among the younger lot.
By
Vinay Kanchan
Guest Article
Why good branding needs bad villains...
About good brands taking on the bad and ugly.
By
Vinay Kanchan
Guest Article
I have a joke on brand communication…
… but there’s no budget for it. What lessons can brand marketers derive from this kind of ‘memetic activity’?
By
Vinay Kanchan
Guest Article
An examination of our own pandemics
This piece is not meant to raise hackles, or kindle a sense of déjà vu. It’s merely to add some cheer and much-needed humour in these current times.
By
Vinay Kanchan
Guest Article
Knocking out challenges with the 1-2 combination
A perspective on cutting through the inanities and clutter, and arriving at sharper, more powerful and promising ideas.
By
afaqs
Advertising
Once upon a conference room...
By
afaqs
Guest Article
A branding trip down mythology lane
By
afaqs
Guest Article
Branding wisdom from Russia 2018
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