Our guest author delves into the IPL's multifaceted impact, from strategic gameplay to brand evolution, revealing insights beyond the cricketing spectacle.

Our guest author encourages brands to delve into humility and rivalry-inspired growth for more insightful year-end reviews.

Our guest author explores how adopting a child-like mindset can influence strategic thinking.

Our guest author believes brand custodians have a lot to learn from the English Premier League’s popularity in India.

With Valentine's Day around the corner, our guest author talks about how brands forge the idea of a relationship, especially among the younger lot.

About good brands taking on the bad and ugly.

… but there’s no budget for it. What lessons can brand marketers derive from this kind of ‘memetic activity’?

This piece is not meant to raise hackles, or kindle a sense of déjà vu. It’s merely to add some cheer and much-needed humour in these current times.

A perspective on cutting through the inanities and clutter, and arriving at sharper, more powerful and promising ideas.