Results for 'Vinay Kanchan'

Guest Article

When Hari met Solly...

With Valentine's Day around the corner, our guest author talks about how brands forge the idea of a relationship, especially among the younger lot.
Guest Article

Why good branding needs bad villains...

About good brands taking on the bad and ugly.
Guest Article

I have a joke on brand communication…

… but there’s no budget for it. What lessons can brand marketers derive from this kind of ‘memetic activity’?
Guest Article

An examination of our own pandemics

This piece is not meant to raise hackles, or kindle a sense of déjà vu. It’s merely to add some cheer and much-needed humour in these current times.
Guest Article

Knocking out challenges with the 1-2 combination

A perspective on cutting through the inanities and clutter, and arriving at sharper, more powerful and promising ideas.
Advertising

Once upon a conference room...

Guest Article

A branding trip down mythology lane

Guest Article

Branding wisdom from Russia 2018

Guest Article

The land of the rising foot

Guest Article

Brand promises versus human lies