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Results for 'Vinay Kanchan'
EPL: Exclusive Precious Lessons in Branding
Our guest author believes brand custodians have a lot to learn from the English Premier League’s popularity in India.
When Hari met Solly...
With Valentine's Day around the corner, our guest author talks about how brands forge the idea of a relationship, especially among the younger lot.
Why good branding needs bad villains...
About good brands taking on the bad and ugly.
I have a joke on brand communication…
… but there’s no budget for it. What lessons can brand marketers derive from this kind of ‘memetic activity’?
An examination of our own pandemics
This piece is not meant to raise hackles, or kindle a sense of déjà vu. It’s merely to add some cheer and much-needed humour in these current times.
Knocking out challenges with the 1-2 combination
A perspective on cutting through the inanities and clutter, and arriving at sharper, more powerful and promising ideas.
Once upon a conference room...
A branding trip down mythology lane
Branding wisdom from Russia 2018
The land of the rising foot