Results for 'Vinay Kanchan'

Guest Article

When Sunil Chhetri scored for the cause of social media

Our guest author recalls Sunil Chhetri's impactful 2018 social media plea that demonstrated the power of authentic, direct communication.
Guest Article

Some early Power Plays from the IPL

Our guest author delves into the IPL's multifaceted impact, from strategic gameplay to brand evolution, revealing insights beyond the cricketing spectacle.
Guest Article

Qs to ask at Y-end

Our guest author encourages brands to delve into humility and rivalry-inspired growth for more insightful year-end reviews.
Guest Article

Why strategy should always be child’s play

Our guest author explores how adopting a child-like mindset can influence strategic thinking.
Guest Article

EPL: Exclusive Precious Lessons in Branding

Our guest author believes brand custodians have a lot to learn from the English Premier League’s popularity in India.
Guest Article

When Hari met Solly...

With Valentine's Day around the corner, our guest author talks about how brands forge the idea of a relationship, especially among the younger lot.
Guest Article

Why good branding needs bad villains...

About good brands taking on the bad and ugly.
Guest Article

I have a joke on brand communication…

… but there’s no budget for it. What lessons can brand marketers derive from this kind of ‘memetic activity’?
Guest Article

An examination of our own pandemics

This piece is not meant to raise hackles, or kindle a sense of déjà vu. It’s merely to add some cheer and much-needed humour in these current times.
Guest Article

Knocking out challenges with the 1-2 combination

A perspective on cutting through the inanities and clutter, and arriving at sharper, more powerful and promising ideas.