Our guest author believes brand custodians have a lot to learn from the English Premier League’s popularity in India.

With Valentine's Day around the corner, our guest author talks about how brands forge the idea of a relationship, especially among the younger lot.

About good brands taking on the bad and ugly.

… but there’s no budget for it. What lessons can brand marketers derive from this kind of ‘memetic activity’?

This piece is not meant to raise hackles, or kindle a sense of déjà vu. It’s merely to add some cheer and much-needed humour in these current times.

A perspective on cutting through the inanities and clutter, and arriving at sharper, more powerful and promising ideas.