OnePlus is followed by OPPO, Apple, Vivo and Realme in the top five brands list.

The brand’s cause-led campaign #SwitchOff is a rare sight in smartphone advertising, where much of the messaging is product-oriented and dominated by new tech.

While telecom operators are yet to roll out 5G services in India, top phone brands are actively pushing 5G enabled devices into the palms of Indian smartphone users.

Vivo’s X50 Pro features an advanced gimbal camera system which helps stabilise videos and photos by making up for the shaky hand or a camera mount.

While the share of Chinese brands in the Indian smartphone market has fallen, Korean brand Samsung witnessed a spike, as per Counterpoint Research.

Its messaging makes it stand out in India's smartphone market that Chinese brands dominate.

The latest campaign features Vivo ambassador Aamir Khan as an uncle who’s solving his nephew's selfie woes with the help of the new V19 handset.

The winner was picked from over 3000 entries and will receive Rs 5 lakh as prize money and for the rights of the logo.

Real heroes are the ones who care enough to hear the call.

In the wake of the issue that has hit the advertising industry, the AAAI has come up with an idea to protect an agency's creative ideas