Results for 'Vivo'


vivo announces its partnership as the Official Sponsor of the FIFA World Cup Qatar 2022™

Aims to raise brand awareness overseas by stepping up its globalization strategy.
Marketing Initiative

Flipkart innovative #UnboxTheMysTery campaign unveils the much awaited vivo series T

The brand collaborated with actors and digital influencers to create the buzz around the vivo T1 5G.

TATA Group replaces Vivo as title sponsor for the upcoming edition of the Indian Premier League

Vivo had bagged the title sponsorship of the league in 2015 following then sponsor PepsiCo’s early exit.
Social Media

vivo launches new phone via Instagram story

Influencers like Shehnaaz Gill, Barkha Singh, Jannat Zubair, Tony Kakkar, Nikki Tamboli walking down the ramp while revealing features of the new device.

Can smartphone sub brands POCO and iQOO find their calling with the gaming push?

The extensions from Xiaomi and Vivo are associating ‘gaming’ in product features and storytelling while finding a place in the smartphone market.

vivo debuts new “To Beautiful Moments” campaign for UEFA EURO 2020™

As the official smartphone of the tournament, the brand is reinforcing its drive for global expansion and consumer connection through the world’s most beloved sport.

Vivo repacks selfie camera with ‘creator-centric' tweaks in new phone

The front camera of Vivo V21 5G has LEDs that resemble accessories like ‘ring lights’ often used by online video creators and influencers.

OnePlus most used smartphone brand by women: techARC survey

OnePlus is followed by OPPO, Apple, Vivo and Realme in the top five brands list.

“Excessive phone use contradicts brand purpose”: vivo’s Nipun Marya on ‘Switch Off’ campaign

The brand’s cause-led campaign #SwitchOff is a rare sight in smartphone advertising, where much of the messaging is product-oriented and dominated by new tech.

‘5G-enabled smartphone’: Marketing lure or future-proofing?

While telecom operators are yet to roll out 5G services in India, top phone brands are actively pushing 5G enabled devices into the palms of Indian smartphone users.