“Excessive phone use contradicts brand purpose”: vivo’s Nipun Marya on ‘Switch Off’ campaign
The brand’s cause-led campaign #SwitchOff is a rare sight in smartphone advertising, where much of the messaging is product-oriented and dominated by new tech.
‘5G-enabled smartphone’: Marketing lure or future-proofing?
While telecom operators are yet to roll out 5G services in India, top phone brands are actively pushing 5G enabled devices into the palms of Indian smartphone users.