Speaking to afaqs!, Yogendra Sriramula, head, brand strategy, vivo India, says that the company wants to create a world of joy through superior, yet simplified technology.

Conceptualized by FCB India, the digital creative campaign focuses on the festive season and celebrates togetherness.

Aims to raise brand awareness overseas by stepping up its globalization strategy.

The brand collaborated with actors and digital influencers to create the buzz around the vivo T1 5G.

Vivo had bagged the title sponsorship of the league in 2015 following then sponsor PepsiCo’s early exit.

Influencers like Shehnaaz Gill, Barkha Singh, Jannat Zubair, Tony Kakkar, Nikki Tamboli walking down the ramp while revealing features of the new device.

The extensions from Xiaomi and Vivo are associating ‘gaming’ in product features and storytelling while finding a place in the smartphone market.

As the official smartphone of the tournament, the brand is reinforcing its drive for global expansion and consumer connection through the world’s most beloved sport.

The front camera of Vivo V21 5G has LEDs that resemble accessories like ‘ring lights’ often used by online video creators and influencers.