Influencers like Shehnaaz Gill, Barkha Singh, Jannat Zubair, Tony Kakkar, Nikki Tamboli walking down the ramp while revealing features of the new device.

The extensions from Xiaomi and Vivo are associating ‘gaming’ in product features and storytelling while finding a place in the smartphone market.

As the official smartphone of the tournament, the brand is reinforcing its drive for global expansion and consumer connection through the world’s most beloved sport.

The front camera of Vivo V21 5G has LEDs that resemble accessories like ‘ring lights’ often used by online video creators and influencers.

OnePlus is followed by OPPO, Apple, Vivo and Realme in the top five brands list.

The brand’s cause-led campaign #SwitchOff is a rare sight in smartphone advertising, where much of the messaging is product-oriented and dominated by new tech.

While telecom operators are yet to roll out 5G services in India, top phone brands are actively pushing 5G enabled devices into the palms of Indian smartphone users.

Vivo’s X50 Pro features an advanced gimbal camera system which helps stabilise videos and photos by making up for the shaky hand or a camera mount.

While the share of Chinese brands in the Indian smartphone market has fallen, Korean brand Samsung witnessed a spike, as per Counterpoint Research.

Its messaging makes it stand out in India's smartphone market that Chinese brands dominate.