Results for 'Volkswagen'

Marketing

Why Volkswagen is fueling up ‘Experience’ in its marketing strategy

A look at Volkswagen's new approach, focusing on creating experiences.
Advertising

Volkswagen Australia narrates a tale of a remote lighthouse keeper seeking reasons to hit the road

The 90-second spot was created by DDB Sydney and directed by Steve Rogers.
Advertising

Volkswagen drives away evil Ravan from Hyderabad

Volkswagen had released a short ad film on the occasion of Dusshera last year as well.
Brands

Volkswagen India shifts gears; appeals to the right brain of a car owner over the left

Ashish Gupta and Abbey Thomas of Volkswagen India talk about the brand’s new communication strategy and approach.
Advertising

VW’s new #SafeLikeAVolkswagen campaign turns home life situations into car safety features

The campaign has been conceptualized by DDB Mudra Group
Advertising

Volkswagen launches a 360° campaign for ‘Virtus'

The film conceptualized by DDB Mudra Group highlights the thrill and joy of driving the new Volkswagen Virtus.
Editor's Note

Czech cars, Indian emperors, and myth-inspired auto brand names

Last week, Skoda announced a new SUV called Kushaq. A quick, whimsical dive into what the name means and entails.
Advertising

Audi drops 'insensitive' and 'suggestive' ad post backlash; makes public apology

The German carmaker has pulled its ad, which featured a little girl eating a banana in front of the Audi RS 4, after criticism.
Advertising

Volkswagen pulls racist ad off air, issues an apology

The ad shows a dark-skinned man being pushed around by a fairer hand and has since drawn a lot of backlash from the international community.
Marketing

Mercedes-Benz, BMW go online; choose digital sales and contactless delivery

It's the new car buying age. From choosing the model to having it delivered to your doorstep, all with a click of a few buttons online.