The campaign features influencers visiting a manufacturing unit to see 'behind the scenes' operations of Voltas Beko.

Recently, brands like Bosch, Godrej Appliances and Voltas Beko have begun advertising their products.

The brand was at the receiving end of severe social media bashing last year for an ad associating the job of washing dishes only with women.

Voltas positions its washing machine, dishwasher and microwave oven as a solution to washing clothes, doing dishes and baking cakes respectively.

Will this claim bolster bulk buying, and will consumers buy what Voltas Beko is selling?

Urges people to celebrate the festival at home at the click of a button.

Ads construed as racist, sexist, and classist are being hauled up more frequently than ever, so we ponder if copywriting has entered a new era.

The ad by Wunderman Thompson is shot entirely in lockdown, and talks about relieving people of household duties with the help of dishwashers.

As the nation looks to ‘unlock’, will middle class people ask their maids to come back, continue to clean their own dishes, or buy dishwashers? We try and find out.

The campaign pays tribute to single mothers. We spoke to the brand’s marketing head about the ideation and execution of it.