While Indian mattress companies typically feature Indian celebrities in their campaigns, Wakefit opted for David Warner. Phalguni Aneja, brand head, explains why.

He served as the CMO at Cleartrip for nearly three years.

The ad stars content creators Drew Hicks and Agu Stanley Chiedozie who have recently risen in the ranks on social media.

The ad film encourages youngsters to prioritise their sleep and health above any toxic work cultures.

It has launched 'The Soft Rock Cafe' campaign to highlight a report that contains insights of India’s relationship with homes.

The video humorously shows the 2023 journey of the brand, including the not-so-appreciable stuff.

Malpani headed brand and media for the startup for over two years.

The brand is offering an exclusive opportunity for cricket aficionados to spend the night at Wakefit’s Bodakdev outlet in Sarkhej-Gandhinagar, Ahmedabad.

Prateek Malpani, head of brand marketing, Wakefit, reveals the whys and how's of this kiddish campaign.

Wakefit makes mattresses, pillows and furniture. How exciting can that be, you wonder. Prepare to be surprised.