The agency will focus on strengthening and creating unique efficiency social content backed by data from their analytics service ACE.

Featuring top brand advertisers, the campaign pointed out how these goods were the best partner to the fresh content on Zee.

The Coronavirus-induced lockdown resulted in a ban on filming in India. No fresh episodes were airing on the small screen and so, the audiences got exposed to on-demand viewing on streaming platforms, many of them for the first time.

The Ramya Krishnan starrer will air across 3 languages – Hindi (Zee TV), Telugu (Zee Telugu) and Tamil (Zee Tamil) as part of the exclusive deal.

Ek Desh Ek Raag, a fund-raising concert to help humanity cope better with the testing times through the power of music.