Our guest author delves into the IPL's multifaceted impact, from strategic gameplay to brand evolution, revealing insights beyond the cricketing spectacle.

Our guest author encourages brands to delve into humility and rivalry-inspired growth for more insightful year-end reviews.

Our guest author explores how adopting a child-like mindset can influence strategic thinking.

It seems so, at least if an average sampling of commercials during an IPL telecast, is anything to go by.

There’s so much that marketers and brand custodians can borrow from Novak Djokovic’s exploits, says our guest author.

Vinay Kanchan pens down his branding insights on how Amitabh Bachchan has managed to stay relevant over the years.

Our guest author believes brand custodians have a lot to learn from the English Premier League’s popularity in India.

Batman has risen once again to protect Gotham City. Here's what the character's journey can teach brand marketers.

Despite the progress in the 21st century, the portrayal of women in Indian advertising still leaves much to be desired.

Vinay Kanchan delves into the branding lessons Ganesh Chaturthi, one of India's most loved festivals, has to offer.