Interviews

“Modern trade, luckily, continues to operate well”: Gurpreet Amrit, Cremica

"Creative agencies need to work closely with publishers to stay relevant": Abhik Santara, ^Atom network

"We want users on the app, even when they’re not shopping": Harish Narayanan, Myntra-Jabong

“It’s not that digital viewers come from Mars and TV viewers are from Venus”: Sudhanshu Vats, Viacom18

"Real estate advertising has been standard and templatised": Karan Kumar, DLF

“We should not be guided by data to figure out which genres are working”: Gaurav Banerjee, Star India

“It is exciting to index your work against the best out there and see how you fare”: Neeraj Pandey

"Product differentiation is diminishing in the auto sector": Rahul Pansare, FCA India

"We have spent zero dollars on marketing": Sandeep Patil, Truecaller

"We need third-party measurement body to truly unlock the advertising VOD play": Akash Banerji