Interviews

“80% OTT content consumption happens on mobile”: Prakash Sikaria, VP, Flipkart

"Reality shows give brands an ROI that is beyond a 30-second-slot": Nina Elavia Jaipuria

"Carpenters and teachers are influencers in our field": Vivek Sharma, CMO, Pidilite

"Indian consumers are unreasonable": Sunil Kataria - CEO, Godrej Consumer Products

"We want to be an ally to parents": voot kids' Saugato Bhowmik

“We try to program for every mood”: Srishti Behl Arya, Netflix

"We really aimed for a killer pilot": Vikramaditya Motwane on Sacred Games

"Priority is to get more people to try Amazon as their first e-commerce platform": Ravi Desai

"In India, beer is not a common man’s drink" - United Breweries' Gurpreet Singh

“Indian OTT Needs More Show-runners”: Abhishek Rege