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Interviews

“'Range anxiety' is a challenge when it comes to marketing electric vehicles”: Vivek Srivatsa, Tata MotorsInterviews
"There will always be demand for personal vehicles": Vivek Srivatsa, marketing head, Tata Motors
By Aishwarya Ramesh
Jan 23, 2020 05:15 IST 5 Min read
"Most of our marketing is insight based"- Amit Tolani, VP - Marketing, CEATInterviews
"Most of our marketing is insight based"- Amit Tolani, VP - Marketing, CEAT
By Aishwarya Ramesh
Jan 22, 2020 05:15 IST 4 Min read
"My focus is to delay the sunset of print": Worldwide Media's Deepak Lamba Interviews
"My focus is to delay the sunset of print": Worldwide Media's Deepak Lamba
By Anirban Roy Choudhury
Jan 20, 2020 05:30 IST 1 Min read
“I'm tasked with getting local insights”: Sumit Walia, OPPO IndiaInterviews
“I'm tasked with getting local insights”: Sumit Walia, OPPO India
By Abid Hussain Barlaskar
Jan 16, 2020 08:47 IST 4 Min read
“More important for brands to be famous than persuasive”: Sudhir Sitapati, Hindustan UnileverInterviews
“More important for brands to be famous than persuasive”: Sudhir Sitapati, Hindustan Unilever
By Ashwini Gangal
Jan 14, 2020 05:15 IST 4 Min read
What's the impact of migrant movement on retail FMCG consumption? Interviews
"Lower the price point, higher the consumption rate": Anupam Bokey, CMO, Too Yumm!
By Aishwarya Ramesh
Jan 13, 2020 05:15 IST 6 Min read
How Amazon Prime Video is rivalling traditional mediums with direct-to-service moviesInterviews
"Living room experience growing in India": Amazon Prime's Vijay Subramaniam on OTT viewing habits
By Anirban Roy Choudhury
Jan 08, 2020 05:30 IST 2 Min read
ITC's Sachid Madan on the market for frozen foods... Interviews
ITC's Sachid Madan on the market for frozen foods...
By Ananya Pathak
Jan 06, 2020 05:15 IST 2 Min read
"Brands are adding TikTok to overall media plan": Sameer SinghInterviews
"Brands are adding TikTok to overall media plan": Sameer Singh
By Ananya Pathak
Dec 20, 2019 05:30 IST 2 Min read
"Non-music content is the only differentiator for radio": Nisha NarayananInterviews
"Non-music content is the only differentiator for radio": Nisha Narayanan
By Abid Hussain Barlaskar
Dec 12, 2019 08:41 IST 4 Min read
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