Marketing

Marketing

Edelman Special Report: Brand Trust and the Coronavirus Pandemic

The study was conducted among 12000 respondents in 12 markets including India, (between March 23 – 26, 2020) and looked at how consumers expect brands to act during these tumultuous times.
Marketing

"Content plays a vital role in all brand communication": Carlton D'Silva

A chat with the co-founder of House of Awe about digital marketing, film marketing and the nuances of content creation in times of COVID-19
Marketing

Uber launches UberMedic service for healthcare workers

It is as an efficient way for healthcare workers on the frontline to reach medical centres and then get back to their homes
Marketing

GlaxoSmithKline Consumer Healthcare merges with Hindustan Unilever

This merger was announced on 3rd December 2018 and was subject to obtaining necessary approvals, which have now been secured.
Marketing

Adobe unveils first Digital Economy Index

New Index measures the digital economy in real-time; COVID-19 drives surge in e-commerce and Buy Online, Pickup In-Store.
Marketing

ITC's perfume manufacturing facility commences production of Savlon sanitisers

In line with the Government order and in public interest, ITC has also reduced prices of Savlon sanitisers.
Marketing

56 per cent of consumers want more control over their data: GroupM's new research

The research keeps 'trust' as the central theme and seeks insights for marketers about consumer attitudes towards digital marketing.
Marketing

CavinKare enters hand sanitiser category, tries ‘sachet’ magic once again

The FMCG major unveiled its hand sanitiser range which also includes a 2ml sachet priced at Re 1. It had also introduced the first shampoo sachets.
Marketing

WARC report highlights trends in global FMCG ad spends during lockdown

WARC releases a new report on how the FMCG sector in different parts of the world is being affected by the spread of the Coronavirus.
Marketing

"Need simpler approvals for smooth supply chain": Vivek Gambhir, MD, GCPL

Gambhir highlights a key concern around approvals required for transportation and distribution of goods at the state level, in a LinkedIn post.
Marketing

Edelman Special Report: Brand Trust and the Coronavirus Pandemic

The study was conducted among 12000 respondents in 12 markets including India, (between March 23 – 26, 2020) and looked at how consumers expect brands to act during these tumultuous times.
Marketing

"Content plays a vital role in all brand communication": Carlton D'Silva

A chat with the co-founder of House of Awe about digital marketing, film marketing and the nuances of content creation in times of COVID-19
Marketing

Uber launches UberMedic service for healthcare workers

It is as an efficient way for healthcare workers on the frontline to reach medical centres and then get back to their homes
Marketing

GlaxoSmithKline Consumer Healthcare merges with Hindustan Unilever

This merger was announced on 3rd December 2018 and was subject to obtaining necessary approvals, which have now been secured.
Marketing

Adobe unveils first Digital Economy Index

New Index measures the digital economy in real-time; COVID-19 drives surge in e-commerce and Buy Online, Pickup In-Store.
Marketing

ITC's perfume manufacturing facility commences production of Savlon sanitisers

In line with the Government order and in public interest, ITC has also reduced prices of Savlon sanitisers.
Marketing

56 per cent of consumers want more control over their data: GroupM's new research

The research keeps 'trust' as the central theme and seeks insights for marketers about consumer attitudes towards digital marketing.
Marketing

CavinKare enters hand sanitiser category, tries ‘sachet’ magic once again

The FMCG major unveiled its hand sanitiser range which also includes a 2ml sachet priced at Re 1. It had also introduced the first shampoo sachets.
Marketing

WARC report highlights trends in global FMCG ad spends during lockdown

WARC releases a new report on how the FMCG sector in different parts of the world is being affected by the spread of the Coronavirus.
Marketing

"Need simpler approvals for smooth supply chain": Vivek Gambhir, MD, GCPL

Gambhir highlights a key concern around approvals required for transportation and distribution of goods at the state level, in a LinkedIn post.