Marketing

Marketing

Jewellery ad spends to see 15% rise this wedding season

Jewellery brands are ramping up their ad spends as the ‘big fat Indian wedding’ brings more pent-up demand.
Marketing

When DMs turned into promotional memes for ‘Zomato Feeding India Concert’

The food delivery brand is leveraging its social media presence to promote the event.
Marketing

ProV Foods ropes in Chef Sanjeev Kapoor and KS Narayanan

The celebrity chef Sanjeev Kapoor will be the brand ambassador for ProV, and industry veteran KS Narayanan will help to drive the growth and business of the brand.
Marketing

Wiggles launches new brand identity titled ‘Lovemark’

The pet care brand's refreshed identity symbolises the unconditional love and lasting imprints that animals have on humans.
Marketing

WOW Skin Science forays into chat-to-cart journey with WhatsApp

As per research conducted by Kantar, more than 70% of Indians prefer to message business rather than sending an email, call or visiting their website.
Marketing

Social commerce is an entry point to e-commerce for non-metro consumers: Myntra's Arun Devanathan

Ahead of its 'End of Reason Sale', the e-commerce platform recently hosted its Creator Fest to celebrate the first year of M-live.
Marketing

Manforce Condoms partners with SAATHII to support HIV+ pregnant females

The objective of the campaign is to increase public awareness about the asymptomatic stage of HIV.
Marketing

Coca-Cola India partners with Adani Digital Labs for omnichannel sampling platform

Through this partnership, select new products under Coca-Cola India’s portfolio, will be made available for sampling at some of the India’s top airports.
Marketing

Country Delight milks its way into kitchen essentials

The company will now, along with milk, deliver fruits, vegetables and other essentials.
Marketing

ONDC network to reach 250 million buyers by 2027: report

Publicis Groupe and Digital India Foundation's report ‘Decoding ONDC - Perspective For Marketers’, gives a 360-degree view on ONDC that aids brands in leveraging open networks.
Marketing

Jewellery ad spends to see 15% rise this wedding season

Jewellery brands are ramping up their ad spends as the ‘big fat Indian wedding’ brings more pent-up demand.
Marketing

When DMs turned into promotional memes for ‘Zomato Feeding India Concert’

The food delivery brand is leveraging its social media presence to promote the event.
Marketing

ProV Foods ropes in Chef Sanjeev Kapoor and KS Narayanan

The celebrity chef Sanjeev Kapoor will be the brand ambassador for ProV, and industry veteran KS Narayanan will help to drive the growth and business of the brand.
Marketing

Wiggles launches new brand identity titled ‘Lovemark’

The pet care brand's refreshed identity symbolises the unconditional love and lasting imprints that animals have on humans.
Marketing

WOW Skin Science forays into chat-to-cart journey with WhatsApp

As per research conducted by Kantar, more than 70% of Indians prefer to message business rather than sending an email, call or visiting their website.
Marketing

Social commerce is an entry point to e-commerce for non-metro consumers: Myntra's Arun Devanathan

Ahead of its 'End of Reason Sale', the e-commerce platform recently hosted its Creator Fest to celebrate the first year of M-live.
Marketing

Manforce Condoms partners with SAATHII to support HIV+ pregnant females

The objective of the campaign is to increase public awareness about the asymptomatic stage of HIV.
Marketing

Coca-Cola India partners with Adani Digital Labs for omnichannel sampling platform

Through this partnership, select new products under Coca-Cola India’s portfolio, will be made available for sampling at some of the India’s top airports.
Marketing

Country Delight milks its way into kitchen essentials

The company will now, along with milk, deliver fruits, vegetables and other essentials.
Marketing

ONDC network to reach 250 million buyers by 2027: report

Publicis Groupe and Digital India Foundation's report ‘Decoding ONDC - Perspective For Marketers’, gives a 360-degree view on ONDC that aids brands in leveraging open networks.