Marketing

Marketing

“Dining in is our strength, but home delivery is critical now”: Pizza Hut CMO

Pizza Hut's new ad marks a pivot towards home delivery, something pizza lovers associate with rival brand Domino's. CMO Neha speaks to afaqs!.
Marketing

How much equity does the newly launched Google Pixel 6 hold in smartphone space?

Google’s market share in the smartphone and laptop space is minuscule, as compared to Xiaomi, Samsung and Apple. So, why does it still try?
Marketing

realme joins Squid Game bandwagon with custom smartphone

The show, watched by hundreds of millions, has helped Netflix beat third quarter subscription estimates.
Marketing

Nissan partners with INOX as title sponsor for the LIVE screening of ICC Men's T20 World Cup

The partnership will see Nissan India and INOX working across various digital media platforms including on-screen and video wall advertisements.
Marketing

That time when Wendy’s decided to give out a free smartphone

It’s a custom model that comes with its own voice assistant ‘Wendy’.
Marketing

Swiggy plans to launch social commerce vertical ‘Swiggy Bazaar’

The leading food delivery platform has been hiring aggressively for its new business, with the initial team already in place.
Marketing

"Plan to get a greater share of meals like lunch and dinner": Arvind RP, McDonald's India

From launching a gourmet range of burgers for its 25th anniversary to introducing healthy beverages to the brand's four growth phases, a sit-down with McDonald's India's director of marketing.
Marketing

A short puppy-eyed look at Heads Up For Tails

What is this D2C pet care brand that’s got all the attention?
Marketing

“Wanted to bring humourous in-store conversations to life”: Croma’s Shibashish Roy on festive ad burst

Amid growing pressure from high decibel e-comm sales, offline retail chain Croma highlights in-store shopping experience in festive ads.
Marketing

Snapchat Bitmoji, Crocs partner to celebrate Croctober 2021

Fans can showcase their personal style with the new digital collection of Crocs shoes.
Marketing

“Dining in is our strength, but home delivery is critical now”: Pizza Hut CMO

Pizza Hut's new ad marks a pivot towards home delivery, something pizza lovers associate with rival brand Domino's. CMO Neha speaks to afaqs!.
Marketing

How much equity does the newly launched Google Pixel 6 hold in smartphone space?

Google’s market share in the smartphone and laptop space is minuscule, as compared to Xiaomi, Samsung and Apple. So, why does it still try?
Marketing

realme joins Squid Game bandwagon with custom smartphone

The show, watched by hundreds of millions, has helped Netflix beat third quarter subscription estimates.
Marketing

Nissan partners with INOX as title sponsor for the LIVE screening of ICC Men's T20 World Cup

The partnership will see Nissan India and INOX working across various digital media platforms including on-screen and video wall advertisements.
Marketing

That time when Wendy’s decided to give out a free smartphone

It’s a custom model that comes with its own voice assistant ‘Wendy’.
Marketing

Swiggy plans to launch social commerce vertical ‘Swiggy Bazaar’

The leading food delivery platform has been hiring aggressively for its new business, with the initial team already in place.
Marketing

"Plan to get a greater share of meals like lunch and dinner": Arvind RP, McDonald's India

From launching a gourmet range of burgers for its 25th anniversary to introducing healthy beverages to the brand's four growth phases, a sit-down with McDonald's India's director of marketing.
Marketing

A short puppy-eyed look at Heads Up For Tails

What is this D2C pet care brand that’s got all the attention?
Marketing

“Wanted to bring humourous in-store conversations to life”: Croma’s Shibashish Roy on festive ad burst

Amid growing pressure from high decibel e-comm sales, offline retail chain Croma highlights in-store shopping experience in festive ads.
Marketing

Snapchat Bitmoji, Crocs partner to celebrate Croctober 2021

Fans can showcase their personal style with the new digital collection of Crocs shoes.