Marketing

Marketing

OYO and Unilever partner to create cleaner and hygienic stays

Unilever will provide products from its portfolio of hygiene and sanitation brands to help OYO create a cleaner and hygienic stay for customers.
Marketing

When a tyre marketer sells masks...

Here's a quick chat with Amit Tolani, chief marketing officer, CEAT Tyres, on coping with the current times.
Marketing

Quick chat with Vinay Subramanyam, marketing head, Britannia Industries

On the sidelines of the Britannia Marie Gold My Start-up campaign, we spoke to Subramanyam about how the rules of marketing have changed in 2020.
Marketing

"Parle is the most chosen brand in India": Kantar's Brand Footprint 2020 report

As per the report from the worldpanel division of Kantar, Dabur, Vim, Sunfeast, Brooke Bond, and Patanjali have joined the billion CRP club this year.
Marketing

With Panchamrit, Amul breaks into the 'devotion' category

But what are the prospects of the packaged variant of Panchamrit, a food offering for the gods traditionally prepared by the devotees themselves?
Marketing

How BookMyShow is repositioning its product to ride out the storm...

From selling movie and concert tickets to streaming live events now, the brand's co-founder and director Parikshit Dar talks about survival.
Marketing

Adidas and McDonald's come together to launch a 'saucy' sneaker line

'Sneakerheads' will have to shell out anywhere between Rs 10,000 and Rs 13,999 to own a pair of the limited edition kicks.
Marketing

Flipkart’s 2GUD forays into social commerce; brings in content-to-commerce play

Consumers on 2GUD can view a video feed created by influencers across topics and categories and shop for products curated by creators in a virtual store.
Marketing

Washington Redskins might change its name as sponsors threaten to pull the plug

'Redskins' is considered a racial slur against Native Americans. In the present atmosphere, it looks like the name just has to go or the brands will.
Marketing

Gaana launches 'HotShots' to win over TikTok's million-plus fanbase

It's an in-app feature that lets you create short videos, edit them with special effects, and then share them.
Marketing

OYO and Unilever partner to create cleaner and hygienic stays

Unilever will provide products from its portfolio of hygiene and sanitation brands to help OYO create a cleaner and hygienic stay for customers.
Marketing

When a tyre marketer sells masks...

Here's a quick chat with Amit Tolani, chief marketing officer, CEAT Tyres, on coping with the current times.
Marketing

Quick chat with Vinay Subramanyam, marketing head, Britannia Industries

On the sidelines of the Britannia Marie Gold My Start-up campaign, we spoke to Subramanyam about how the rules of marketing have changed in 2020.
Marketing

"Parle is the most chosen brand in India": Kantar's Brand Footprint 2020 report

As per the report from the worldpanel division of Kantar, Dabur, Vim, Sunfeast, Brooke Bond, and Patanjali have joined the billion CRP club this year.
Marketing

With Panchamrit, Amul breaks into the 'devotion' category

But what are the prospects of the packaged variant of Panchamrit, a food offering for the gods traditionally prepared by the devotees themselves?
Marketing

How BookMyShow is repositioning its product to ride out the storm...

From selling movie and concert tickets to streaming live events now, the brand's co-founder and director Parikshit Dar talks about survival.
Marketing

Adidas and McDonald's come together to launch a 'saucy' sneaker line

'Sneakerheads' will have to shell out anywhere between Rs 10,000 and Rs 13,999 to own a pair of the limited edition kicks.
Marketing

Flipkart’s 2GUD forays into social commerce; brings in content-to-commerce play

Consumers on 2GUD can view a video feed created by influencers across topics and categories and shop for products curated by creators in a virtual store.
Marketing

Washington Redskins might change its name as sponsors threaten to pull the plug

'Redskins' is considered a racial slur against Native Americans. In the present atmosphere, it looks like the name just has to go or the brands will.
Marketing

Gaana launches 'HotShots' to win over TikTok's million-plus fanbase

It's an in-app feature that lets you create short videos, edit them with special effects, and then share them.