Marketing

Marketing

Tinder introduces 'Passions' in India

The feature will help members share more about themselves more easily. It can be added by editing one's Tinder profile.
Marketing

Xiaomi borrows from smartphone experience to crack emerging Smart TV market

Xiaomi’s Mi TV has retained the top spot in the Indian Smart TV market for nine consecutive quarters. Here’s how.
Marketing

Dunzo brings the 'sports arena' experience home during IPL 2020

Dunzo has partnered with Coca-Cola and Kwality Wall's to deliver snacks to members during IPL season.
Marketing

HDFC Bank tops the BrandZ Top 75 Most Valuable Indian Brands 2020 report

This year’s ranking was worth $216 billion in brand value, a decline of 6% over last year.
Marketing

Paytm removed from Google Play Store for few hours over gambling policies

The app then removed the cashback offer on its fantasy cricket game to end its ouster from the Play Store.
Marketing

“We benefitted largely from increased eating occasions within the home”: Vinay Subramanyam, Britannia

The VP marketing of Britannia Industries takes us through the company’s COVID journey and key consumption trends that emerged in the last few months.
Marketing

"Rules to launch a product are very stringent now": Raja Varatharaju, CavinKare

On the sidelines of the launch of a new toilet seat sanitiser under CavinKare's Bacto-V range, here is a chat with the company's GM marketing - personal care.
Marketing

Nielsen announces launch of Nielsen Compass - a campaign outcomes database

Advertisers, agencies, and publishers can leverage insights from the outcome measurement dataset to optimize budgets and predict sales ROI.
Marketing

Marico enters the hot ‘immunity-boosting’ space, launches Saffola kadha and golden turmeric milk mix

Called the Saffola ImmuniVeda range, it comes at a time when ‘immunity’ is the talk of the town, the range has to compete with the likes of Dabur as well.
Marketing

Harley-Davidson re-launches the Enthusiast™ magazine

A Re-Designed Publication to Inspire Riders and Celebrate Motorcycle Culture.
Marketing

Tinder introduces 'Passions' in India

The feature will help members share more about themselves more easily. It can be added by editing one's Tinder profile.
Marketing

Xiaomi borrows from smartphone experience to crack emerging Smart TV market

Xiaomi’s Mi TV has retained the top spot in the Indian Smart TV market for nine consecutive quarters. Here’s how.
Marketing

Dunzo brings the 'sports arena' experience home during IPL 2020

Dunzo has partnered with Coca-Cola and Kwality Wall's to deliver snacks to members during IPL season.
Marketing

HDFC Bank tops the BrandZ Top 75 Most Valuable Indian Brands 2020 report

This year’s ranking was worth $216 billion in brand value, a decline of 6% over last year.
Marketing

Paytm removed from Google Play Store for few hours over gambling policies

The app then removed the cashback offer on its fantasy cricket game to end its ouster from the Play Store.
Marketing

“We benefitted largely from increased eating occasions within the home”: Vinay Subramanyam, Britannia

The VP marketing of Britannia Industries takes us through the company’s COVID journey and key consumption trends that emerged in the last few months.
Marketing

"Rules to launch a product are very stringent now": Raja Varatharaju, CavinKare

On the sidelines of the launch of a new toilet seat sanitiser under CavinKare's Bacto-V range, here is a chat with the company's GM marketing - personal care.
Marketing

Nielsen announces launch of Nielsen Compass - a campaign outcomes database

Advertisers, agencies, and publishers can leverage insights from the outcome measurement dataset to optimize budgets and predict sales ROI.
Marketing

Marico enters the hot ‘immunity-boosting’ space, launches Saffola kadha and golden turmeric milk mix

Called the Saffola ImmuniVeda range, it comes at a time when ‘immunity’ is the talk of the town, the range has to compete with the likes of Dabur as well.
Marketing

Harley-Davidson re-launches the Enthusiast™ magazine

A Re-Designed Publication to Inspire Riders and Celebrate Motorcycle Culture.