Marketing

Marketing

Cadbury UK's packaging stunt a hit with desi designers...

We analyse the fortnight old, risky move.
Marketing

"Moment of anxiety is when we open the doors to our sale": Amazon's Ravi Desai

Chat with a marketer with a 'sale' to sell.
Marketing

How brands have been catching up with the #TrendingFormat

Here's a sneak peek..
Marketing

GroupM's Essence unveils new identity

The media agency has rolled out a brand refresh with a new website and logo.
Marketing

Zomato to serve 'content' on app

Zomato will launch 18 original shows over three months.
Marketing

"We're not competing with WhatsApp": Truecaller's Manan Shah

Truecaller is now a chat, video and payments app...
Marketing

The many avatars and roles of 'content'

From entertainment to commerce, content has many faces today...
Marketing

"Rs.5 is a mass acceptable price point for gum": Perfetti's Rohit Kapoor

The brand is looking to "upgrade" price points for gum.
Marketing

Chandrayaan inspired ads highlight perils of news-based marketing

Read on to know what industry experts have to say...
Marketing

Meet the ex-P&G marketer who’s now selling sleep

Priyanka Goyal was a country category leader at P&G in the Fabric Care division. Now, she wants to revolutionise the way we sleep…
Marketing

Cadbury UK's packaging stunt a hit with desi designers...

We analyse the fortnight old, risky move.
Marketing

"Moment of anxiety is when we open the doors to our sale": Amazon's Ravi Desai

Chat with a marketer with a 'sale' to sell.
Marketing

How brands have been catching up with the #TrendingFormat

Here's a sneak peek..
Marketing

GroupM's Essence unveils new identity

The media agency has rolled out a brand refresh with a new website and logo.
Marketing

Zomato to serve 'content' on app

Zomato will launch 18 original shows over three months.
Marketing

"We're not competing with WhatsApp": Truecaller's Manan Shah

Truecaller is now a chat, video and payments app...
Marketing

The many avatars and roles of 'content'

From entertainment to commerce, content has many faces today...
Marketing

"Rs.5 is a mass acceptable price point for gum": Perfetti's Rohit Kapoor

The brand is looking to "upgrade" price points for gum.
Marketing

Chandrayaan inspired ads highlight perils of news-based marketing

Read on to know what industry experts have to say...
Marketing

Meet the ex-P&G marketer who’s now selling sleep

Priyanka Goyal was a country category leader at P&G in the Fabric Care division. Now, she wants to revolutionise the way we sleep…