Marketing

Marketing

Noodle brand WAI WAI tweaks packaging to carry hand hygiene messages

The message ‘Wash hands be healthy’ is printed on the packs alongside the catchy slogan ‘Sabun paani haath, humesha saath saath’ .
Marketing

"We've managed to use IPL footage well": Karan Shroff, Unacademy

Forced to pause its IPL campaign after the league's suspension, Unacademy's CMO talks about the impact of putting the brakes on his brand's big Super Bowlesque outing.
Marketing

38 golds won at the first-ever afaqs! Marketers' Excellence Awards

Ninety-four metals, including 38 gold, 34 silver and 22 bronze, were awarded across 39 categories.
Marketing

The Clubhouse Effect: What’s in it for brands?

Can the ‘social audio’ wave be scaled? Brand marketers, media buyers and digital agency executives weigh in.
Marketing

Vivo repacks selfie camera with ‘creator-centric' tweaks in new phone

The front camera of Vivo V21 5G has LEDs that resemble accessories like ‘ring lights’ often used by online video creators and influencers.
Marketing

Vanish UK releases Amazon docuseries to shine a bright light on sustainable fashion

The garment care brand has partnered with the British Fashion Council to launch this endeavour.
Marketing

OPPO and Discovery India produce documentary ‘shot on’ a smartphone

The ‘Life Unscene’ campaign follows video creators Ganesh Vanare and Anunay Sood, who film their experiences on OPPO's new Reno5 Pro 5G.
Marketing

After Chaayos, Tata, and Dabur, Society Tea introduces Haldi Doodh mix

In a bid to jump on to the immunity boosting bandwagon, Society Tea, in the dairy category has introduced an 'instant turmeric latte' mix.
Marketing

Mondelez India launches Cadbury Oreo Milkshake Mix; expands milk food drink offering

Priced at Rs. 175 for 200 gms, it will exclusively be available in modern trade and on e-commerce platforms.
Marketing

“I didn’t want a Michelin star chef to endorse Rasna”: Piruz Khambatta

Rasna gives top celebs a miss; banks on the charms of regional influencers as it advertises Rasna as cake/cookie flavouring ingredient.
Marketing

Noodle brand WAI WAI tweaks packaging to carry hand hygiene messages

The message ‘Wash hands be healthy’ is printed on the packs alongside the catchy slogan ‘Sabun paani haath, humesha saath saath’ .
Marketing

"We've managed to use IPL footage well": Karan Shroff, Unacademy

Forced to pause its IPL campaign after the league's suspension, Unacademy's CMO talks about the impact of putting the brakes on his brand's big Super Bowlesque outing.
Marketing

38 golds won at the first-ever afaqs! Marketers' Excellence Awards

Ninety-four metals, including 38 gold, 34 silver and 22 bronze, were awarded across 39 categories.
Marketing

The Clubhouse Effect: What’s in it for brands?

Can the ‘social audio’ wave be scaled? Brand marketers, media buyers and digital agency executives weigh in.
Marketing

Vivo repacks selfie camera with ‘creator-centric' tweaks in new phone

The front camera of Vivo V21 5G has LEDs that resemble accessories like ‘ring lights’ often used by online video creators and influencers.
Marketing

Vanish UK releases Amazon docuseries to shine a bright light on sustainable fashion

The garment care brand has partnered with the British Fashion Council to launch this endeavour.
Marketing

OPPO and Discovery India produce documentary ‘shot on’ a smartphone

The ‘Life Unscene’ campaign follows video creators Ganesh Vanare and Anunay Sood, who film their experiences on OPPO's new Reno5 Pro 5G.
Marketing

After Chaayos, Tata, and Dabur, Society Tea introduces Haldi Doodh mix

In a bid to jump on to the immunity boosting bandwagon, Society Tea, in the dairy category has introduced an 'instant turmeric latte' mix.
Marketing

Mondelez India launches Cadbury Oreo Milkshake Mix; expands milk food drink offering

Priced at Rs. 175 for 200 gms, it will exclusively be available in modern trade and on e-commerce platforms.
Marketing

“I didn’t want a Michelin star chef to endorse Rasna”: Piruz Khambatta

Rasna gives top celebs a miss; banks on the charms of regional influencers as it advertises Rasna as cake/cookie flavouring ingredient.