Marketing

The study was conducted among 12000 respondents in 12 markets including India, (between March 23 – 26, 2020) and looked at how consumers expect brands to act during these tumultuous times.

A chat with the co-founder of House of Awe about digital marketing, film marketing and the nuances of content creation in times of COVID-19

It is as an efficient way for healthcare workers on the frontline to reach medical centres and then get back to their homes

This merger was announced on 3rd December 2018 and was subject to obtaining necessary approvals, which have now been secured.

New Index measures the digital economy in real-time; COVID-19 drives surge in e-commerce and Buy Online, Pickup In-Store.

In line with the Government order and in public interest, ITC has also reduced prices of Savlon sanitisers.

The research keeps 'trust' as the central theme and seeks insights for marketers about consumer attitudes towards digital marketing.

The FMCG major unveiled its hand sanitiser range which also includes a 2ml sachet priced at Re 1. It had also introduced the first shampoo sachets.

WARC releases a new report on how the FMCG sector in different parts of the world is being affected by the spread of the Coronavirus.

Gambhir highlights a key concern around approvals required for transportation and distribution of goods at the state level, in a LinkedIn post.