Marketing

Marketing

Ola announces foray into electric scooters segment

The company is all set to launch the scooter on 15th August 2021 and has put out a call for pre-booking the vehicles.
Marketing

PeeSafe expands FURR female grooming brand with new products

The line now includes hair colour, acne patches, and an organic stretch mark removal oil.
Marketing

Britannia Milk Bikis rides the nostalgia train in Tamil Nadu in a new campaign

It gives the state’s consumers a chance to vote to bring back their favourite Milk Bikis Classic Pack.
Marketing

Where do marketers find consumers – Google-like search engines or e-commerce websites?

At the recent ad:tech and Amazon Advertising panel, experts from Dyson, Colgate-Palmolive and Wavemaker discussed evolving omni-channel consumer journey and how marketers are meeting their expectations.
Marketing

Dell India climbs five places to become India’s 'Most Desired Brand': TRA Research

Four-time leader Samsung Mobiles India slipped seven positions to number eight.
Marketing

Reliance partners with Elephant for Puric Instasafe

Puric Instasafe is a range of personal & home care products by Reliance Retail.
Marketing

“We are getting caught in a certification economy”: Anand Chakravarthy, media buyer turned edtech entreprenuer

In conversation with the co-founder of Results and Outcomes, the newest member of the booming edtech industry.
Marketing

Britannia launches potato chip and biscuit fusion ‘5050 Potazos’; to take on ITC’s All Rounder and Pran’s Potata

The potato chip biscuit category has turned hot in the blink of an eye.
Marketing

We are aiming for the post-Covid hand hygiene space says Bisleri's Anjana Ghosh

With brands like Dettol, Savlon, Lifebuoy, etc. holding sway, how will the bottled water giant gain share with its premium hand purifiers? By insisting they're not sanitisers for starters.
Marketing

“Maggi can’t be replaced; we want to be the next best alternative”: Sagar Daryani on ready-to-cook, frozen momos

QSR chain Wow! Momo recently forayed into the FMCG space, with ready-to-eat momos. A chat with CEO and co-founder Sagar Daryani.
Marketing

Ola announces foray into electric scooters segment

The company is all set to launch the scooter on 15th August 2021 and has put out a call for pre-booking the vehicles.
Marketing

PeeSafe expands FURR female grooming brand with new products

The line now includes hair colour, acne patches, and an organic stretch mark removal oil.
Marketing

Britannia Milk Bikis rides the nostalgia train in Tamil Nadu in a new campaign

It gives the state’s consumers a chance to vote to bring back their favourite Milk Bikis Classic Pack.
Marketing

Where do marketers find consumers – Google-like search engines or e-commerce websites?

At the recent ad:tech and Amazon Advertising panel, experts from Dyson, Colgate-Palmolive and Wavemaker discussed evolving omni-channel consumer journey and how marketers are meeting their expectations.
Marketing

Dell India climbs five places to become India’s 'Most Desired Brand': TRA Research

Four-time leader Samsung Mobiles India slipped seven positions to number eight.
Marketing

Reliance partners with Elephant for Puric Instasafe

Puric Instasafe is a range of personal & home care products by Reliance Retail.
Marketing

“We are getting caught in a certification economy”: Anand Chakravarthy, media buyer turned edtech entreprenuer

In conversation with the co-founder of Results and Outcomes, the newest member of the booming edtech industry.
Marketing

Britannia launches potato chip and biscuit fusion ‘5050 Potazos’; to take on ITC’s All Rounder and Pran’s Potata

The potato chip biscuit category has turned hot in the blink of an eye.
Marketing

We are aiming for the post-Covid hand hygiene space says Bisleri's Anjana Ghosh

With brands like Dettol, Savlon, Lifebuoy, etc. holding sway, how will the bottled water giant gain share with its premium hand purifiers? By insisting they're not sanitisers for starters.
Marketing

“Maggi can’t be replaced; we want to be the next best alternative”: Sagar Daryani on ready-to-cook, frozen momos

QSR chain Wow! Momo recently forayed into the FMCG space, with ready-to-eat momos. A chat with CEO and co-founder Sagar Daryani.