Marketing

Mentos-Fanta fusion: a quest to amplify brand image, not just revenue

cult.sport runs after the everyday athlete

Mahindra unveils new visual identity for its new range of Born Electric Vehicles along with anthem “Le Chalaang” composed by AR Rahman

Pepsi spotlights rapper 'Big Deal' to celebrate hip-hop day and empower Indian hip-hop culture with release of new music video

Ex-MLLG leaders Virat Tandon and Amer Jaleel reveal new agency — Curativity

Adani Wilmar’s Kohinoor Basmati Rice ad redefines brand recall

Pidilite ramps up Q1 FY24 ad spends by 70-75%

Wavemaker India helps marketers to demystify the world of customer data platform

Mixed Route Juice partners with ThinkROI

How JioCinema and Sports18 are gearing up to be the default destination for Indian sports fans