Points of View

As Mark Zuckerberg's Meta launches ‘WhatsApp Channels’ in 150 countries, industry heads assess its impact on celebrities, brands and influencers.

Heads of WinZo, FanCode, and PocketFM detail their experimentation with micropayments as a viable revenue stream.

With every second brand onboarding cricketers for their IPL campaigns, experts weigh in on the recall value of this year’s IPL ads.

As deinfluencing gains traction, how do brands navigate a safe passage away from consumer backlash? Here is what experts think.

Brands like Coca-Cola, Yum! Brands and Wow! Momo have also launched their food NFTs in the past.

The guidelines aim to do away with ‘stereotypes’ which plague such ads, and send institutes and creative agencies back to the drawing board.

With the impending elimination of third-party cookies, are brands equipped with adequate alternatives?

Digital advertising experts weigh in on the impact of ‘Bard’ and AI-powered chatbots on the industry.

Recently, a viral video showed Ranbir Kapoor throwing a fan’s phone, which later turned out to be a part of OPPO’s campaign.

We asked four experts about the new categories of brands that could up their digital ad spends and the platforms that will attract most spends in 2023. Here’s what they had to say: