Points of View

Points of View

Are interactive ads a viable antidote to ad fraud?

Bots replicate human behaviour, interactions make them unique and dilute trends.
Points of View

'Off-Facebook Activity' tool: boon or bane for marketers?

Facebook has announced a new feature, enabling users to manage targeted ads.
Points of View

What is the efficacy of WhatsApp as a medium for ads and marketing?

We sought expert industry opinion on the issue.
Points of View

Is there a silver lining to the grey 'troll cloud'?

Here is what industry experts think.
Points of View

Is freelancing the new name of the agency game?

We ask experts Bobby Pawar, Debarpita Banerjee and Sohail Khan.
Points of View

Are marketers equipped to target privacy-conscious consumers?

We spoke to industry experts to get their points of view.
Points of View

Will JioMart disrupt the e-comm discount game?

Reliance will now compete with the likes of Amazon and Grofers.
Points of View

IRS Q3 2019: Experts share highlights and challenges

We spoke to DD Purkayastha of ABP, M V Shreyams Kumar of Mathrubhumi Group and Karan Darda of Lokmat.
Points of View

Is it time to monitor influencer advertising like TVCs?

Here is what experts think.
Points of View

If e-comm players lose the discount carrot...

how will they bait FMCG buyers?
Points of View

Are interactive ads a viable antidote to ad fraud?

Bots replicate human behaviour, interactions make them unique and dilute trends.
Points of View

'Off-Facebook Activity' tool: boon or bane for marketers?

Facebook has announced a new feature, enabling users to manage targeted ads.
Points of View

What is the efficacy of WhatsApp as a medium for ads and marketing?

We sought expert industry opinion on the issue.
Points of View

Is there a silver lining to the grey 'troll cloud'?

Here is what industry experts think.
Points of View

Is freelancing the new name of the agency game?

We ask experts Bobby Pawar, Debarpita Banerjee and Sohail Khan.
Points of View

Are marketers equipped to target privacy-conscious consumers?

We spoke to industry experts to get their points of view.
Points of View

Will JioMart disrupt the e-comm discount game?

Reliance will now compete with the likes of Amazon and Grofers.
Points of View

IRS Q3 2019: Experts share highlights and challenges

We spoke to DD Purkayastha of ABP, M V Shreyams Kumar of Mathrubhumi Group and Karan Darda of Lokmat.
Points of View

Is it time to monitor influencer advertising like TVCs?

Here is what experts think.
Points of View

If e-comm players lose the discount carrot...

how will they bait FMCG buyers?