Results for 'BCCI'


Chronicling IPL's 433% brand value growth

We take a look at how the branding efforts around IPL as a property have evolved over the years

BCCI invites bids to select creative agency for events

BCCI has released 'Request for Proposal' document, available for purchase till March 18, 2024.

Has BYJU’s big marketing spends contributed to its current crisis?

During FY16-FY22, the startup’s total advertising cost stood at Rs 8,029 crore. This is almost 69% of its operating revenue during the period.

BCCI announces IPL 2024 schedule for first 21 matches

The 2024 season will start with Chennai Super Kings taking on Royal Challengers Bangalore on March 22 in Chennai.

BCCI seeks Supreme Court opinion on taxability of media rights

The BCCI denies that the sale of their media rights can be considered as 'franchise services' and argues that they are not obligated to pay service tax.

BCCI sets base price for IPL partnerships for next five seasons: ET

The Board of Control for Cricket in India (BCCI) has established a total base price of Rs 2,700 crore for the six associate and three special partner slots in the IPL.

Atomberg's new TVC ft. Harsha Bhogle redefines 'Fandom' with energy-efficient innovation

The TVC launched immediately after its partnership with BCCI began.

BCCI invites bids for official partner rights for IPL

Alcohol products, tobacco, betting, and cryptocurrency brands are prohibited from bidding.

Madison Media Alpha and PMG facilitate Atomberg as BCCI's official partner

The collaboration starting in 2024 will cover all significant BCCI events through 2026, spanning both domestic and international tournaments.

As long as fantasy apps promote talent and provide expertise, we’re okay with it: Rajeev Shukla, vice president, BCCI

In an interview with Samdish Bhatia on ‘UNFILTERED by Samdish’, Shukla shared his viewpoint on BCCI's association with fantasy gaming apps.