Results for 'BCCI'

Media

How RISE and Cricket Australia are revolutionising cricket sponsorships through virtual inventories

A look at the rise of virtual sponsorship inventories in cricket and what they mean for brands.
Media

Disney reports first profit in streaming business; sports revenue from Star India falls by 17%

The company said it expects its combined streaming businesses to be profitable by the fiscal fourth quarter.
Marketing

Adidas unveils India's T20 World Cup jersey on social media, with the "One jersey. One Nation" tagline

The new jerseys featuring the logos of BCCI and Adidas will be available in stores starting May 7, 2024.
Media

Chronicling IPL's 433% brand value growth

We take a look at how the branding efforts around IPL as a property have evolved over the years
Media

BCCI invites bids to select creative agency for events

BCCI has released 'Request for Proposal' document, available for purchase till March 18, 2024.
Marketing

Has BYJU’s big marketing spends contributed to its current crisis?

During FY16-FY22, the startup’s total advertising cost stood at Rs 8,029 crore. This is almost 69% of its operating revenue during the period.
Media

BCCI announces IPL 2024 schedule for first 21 matches

The 2024 season will start with Chennai Super Kings taking on Royal Challengers Bangalore on March 22 in Chennai.
Media

BCCI seeks Supreme Court opinion on taxability of media rights

The BCCI denies that the sale of their media rights can be considered as 'franchise services' and argues that they are not obligated to pay service tax.
Media

BCCI sets base price for IPL partnerships for next five seasons: ET

The Board of Control for Cricket in India (BCCI) has established a total base price of Rs 2,700 crore for the six associate and three special partner slots in the IPL.
Advertising

Atomberg's new TVC ft. Harsha Bhogle redefines 'Fandom' with energy-efficient innovation

The TVC launched immediately after its partnership with BCCI began.