Filled with puns and nods to the game, there is a cute little story of love in the middle.

The ad film, which is over 2 minutes long, is created by digital agency 22feet Tribal worldwide.

Srinjoy Das, associate director- marketing, Krafton India, reveals the significance behind the marketing plans for BGMI’s new digital ad campaign ‘BGMI ki Boli’.

As a part of the campaign, BGMI players will be urged to be bold and celebrate their authenticity in the Battlegrounds.

Manoj George, CBO, Nodwin Gaming, details how simulcast of BGMI Masters Series on Rooter and Star Sports will benefit eSports viewership.

The government has temporarily lifted the ban on the battle royal game. A final call will be taken after a three-month trial period.

Skyesports SCS BGMI 2023 was the first BGMI tournament hosted after it was unbanned. Shiva Nandy of Skyesports, and Ashwin Suresh of Loco, detail advertiser interest and viewership for the event.

Krafton's Battlegrounds Mobile India had 130 million downloads before it was banned by the government over security concerns in July 2022.

Reason behind this government takedown order remains unknown.