Unlocking BGMI's vernacular: The Path to Krafton India's latest ad campaign
Srinjoy Das, associate director- marketing, Krafton India, reveals the significance behind the marketing plans for BGMI’s new digital ad campaign ‘BGMI ki Boli’.
Lifting ban on BGMI boosts brand interest in Indian esports
Skyesports SCS BGMI 2023 was the first BGMI tournament hosted after it was unbanned. Shiva Nandy of Skyesports, and Ashwin Suresh of Loco, detail advertiser interest and viewership for the event.