The campaign includes a series of 11 films showcasing the jingle’s presence in various moments of a consumer’s daily life.

The campaign showcases embracing the strength of relationships and the beauty of equal partnerships.

Industry experts discuss how brands adopt new inventions, help to upskill young professionals and leverage Quora.

It takes the viewers on a journey of Colours and Finishes, Sveda Washbasin and Purewash Electronic Toilet Seat.

The features comprise smart login with infrared camera, multitasking with four screens and high-performance cooling.

The campaign was conceptualised by Lowe Lintas Bangalore.

The collection features a trio of fragrances - Whisky, Cigar, and Ammo.

The campaign is promoted across digital and social media such as Facebook and Instagram, along with social media influencer marketing.

It also released the campaign digitally on platforms like YouTube and Meta pan India.

The brand has handpicked 50 creators to deliver behind-the-scenes content to cricket fans globally across Instagram, Facebook, WhatsApp & Threads.