JioCinema serves up a winning brand integration for Colgate
The 'Indian Sweets League' featured iconic cricketers Suresh Raina and Zaheer Khan, who reminded fans celebrating their team's victories with sweets to brush at night.
Colgate's new IPL campaign urges consumers to take a strategic time out for their smiles
'Indian Sweets League' campaign featuring cricket icons Suresh Raina and Zaheer Khan aims to raise awareness about oral health while celebrating IPL wins.
How Sensodyne charted its place in India’s $1.8 billion oral care market
In a conversation with afaqs!, Bhawna Sikka, Haleon’s oral healthcare category head, breaks down the brand’s marketing strategy to take on the Indian oral care market.