Results for 'Colgate'


Ads that we savoured like fine wine in 2023

That piece when the observers of advertising reveal the ones that tickled their fancy.

News or ad?: Colgate-Palmolive mimics a newspaper for its Visible White print ad

The ads featured in the major editions of The Times of India's city supplements—Bombay Times, Delhi Times, and Bangalore Times.

Colgate-Palmolive eyes market dominance with MaxFresh relaunch and "Multiple India" approach

On the back of a new campaign, the brand’s marketing director details the marketing and media strategy for the new launch.

People are mistaking desserts for toothpaste in Colgate’s PSAesuqe ad that takes on sugar

Made by WPP@CP, the ad seemingly wants to initiate a behavioural change in Indian consumers’ night routine to protect them against cavities.

Colgate's new ad is toothless and grinning

The brand wanted to come up with an idea that was different from regular toothpaste ads.

How Sensodyne charted its place in India’s $1.8 billion oral care market

In a conversation with afaqs!, Bhawna Sikka, Haleon’s oral healthcare category head, breaks down the brand’s marketing strategy to take on the Indian oral care market.

Colgate partners with India’s first female blade runner Kiran Kanojia to spread smiles and optimism

Continues to celebrate the brand philosophy of ‘Smile and Get Going.

Shahid Kapoor & Rana Daggubati team with Colgate to spread awareness about the importance of Strong Teeth

The TVC campaign will be amplified through a 360-degree marketing approach reaching Colgate Strong Teeth consumers across touchpoints.

Inclusive ads, the new norm?

Colgate’s latest ad features a bald influencer and another one with crooked teeth. How do brands crack the code of embracing imperfections?

Colgate partners with R Ashwin to raise awareness on oral health for people with diabetes in India

9 out of 10 people with diabetes suffer from oral health problems & need special care.