Lifebuoy has moved the Bombay High Court over a Dettol ad that allegedly depicts a red bar of soap - very similar to Lifebuoy's soap.

While the ad drives home the effectiveness of soap against germs, it is a replication of a viral ‘soap trick’ video, a popular science experiment.

Awez Darbar was recently seen taking part in the Lifebuoy handwash challenge on TikTok, only days after dancing in a similar video for Dettol

It has only been launched for now, and as part of phase two of the campaign, Dettol plans to take the social media challenge across the globe

RB's Pankaj Duhan talks about Dettol's new spray format.