Results for 'Dettol'

Marketing

As Dettol wins hearts with 'warrior packs', a look at recent tweaks to logos, packaging, across brands

Brands like Maggi, Amazon, Coca-Cola, Ghadi and Lay’s have also eased up on brand guidelines, extending campaigns to assets like product packaging, logos and labels.
Marketing

Dettol replaces its iconic logo with the pictures of Covid Protectors on 4 million packs

The 4 million #DettolSalute packs will be available on e-commerce channels and across 500,000 stores in India from the 3rd week of June
Advertising

Dettol reinforces Covid-19 precautions in a new anthem

The message is that we can defeat the virus if we follow the necessary precautions.
Advertising

Dettol’s new ads place its laundry sanitiser as part of daily laundry cycle

Set in a pre-pandemic world, the two ads illustrate how the menace of illness-causing germs was always present.
Companies

WhiteHat Jr collaborates with Dettol BSI to launch a digital scholarship program

50 Scholarships to be awarded to top performers for creating innovative mobile apps addressing hygiene and health issues.
Advertising

It protects, lathers well and makes you feel fresh; the new Dettol goes all out to keep you safe

In two new ads, the Reckitt brand says it now offers more protection against germs, viruses and bacteria.
Advertising

Dettol’s laundry sanitiser ad arrives at a time when the segment is more cluttered than clean

The ad touts the sanitiser, but makes mention of a man challenging his wife’s laundry process. It is a bit strange when one assumes that couples were sharing the laundry load since last year’s COVID-induced lockdowns.
Marketing

Dettol partners with Treebo hotels to facilitate hygienic stays

Dettol will provide cleanliness and disinfection at over 600 Treebo Hotels. Treebo also introduced the Web Check-in feature for guests to check-in remotely.
Marketing

Dettol & WeWork come together to enable a ‘safe and hygienic’ workplace

Marks the first phase of a new initiative to deliver industry-defining standard of cleanliness and disinfection of WeWork spaces in India
Marketing

2020 creates 'fabric sanitiser' sub-segment within laundry; will it stick?

Dettol, Lifebuoy have a liquid laundry sanitiser. Savlon, Godrej Aer offer fabric sanitiser sprays. Will the pandemic make the gap between 'wash' and 'sanitise' permanent?