Results for 'Duroflex'


Without enough data, how do advertisers navigate the OTT world?

While advertisers are increasing their spends on streaming platforms, without a universally accepted viewership metric, they’re still shooting in the dark.

Duroflex’s latest campaign urges consumers to upgrade their mattress this Diwali

Through the campaign, the sleep solutions brand has put the spotlight on ‘change your sleep, change your life’ for better health.

'Touch and feel' buying surpasses pandemic fear; brands once again woo consumers with experiential centers

Though brands like Somany Ceramics, Duroflex and Wakefit, have digitised their experiential offerings, it is only complementing the physical experience and not replacing it.

Mattresses, pills, podcasts: Brands across segments are building the 'sleep economy' with products that promise relief from anxiety

Brands across a variety of categories are selling the promise of sleep, something that's become elusive in a world full of anxiety and stress. All seem to be solving the same problem - 'pandemic sleeplessness'.

New Age Parents turn to digital for old sleep traditions with ‘Sounds of Sleep’

The Digital Series garnered 23 Mn+ YouTube views in less than 3 months.

“A lot of our marketing efforts is not product selling but educating customers:” Duroflex’s Smita Murarka

The VP, marketing and e-commerce talks about the importance of lullabies and educating Indians on the importance of sleep, among other things.

When reel life Harshad Mehta recommends Duroflex mattress

Pratik Gandhi, who played the late disgraced stockbroker in ‘Scam 1992’, doles out advice on why you should buy a trusted mattress.

Duroflex launches LiveIn Duropedic, India’s only doctor recommended orthopedic bed-in-a-box

This advanced orthopedic mattress is recommened by the experts at the National Heath Academy and comes in a smart roll pack delivered straight to your door step .

Duroflex assigns digital and social media mandate to Isobar India


Duroflex appoints Lodestar UM as its media agency