Results for 'Duroflex'

Advertising

Duroflex promotes 'Invest in Real Sleep this Diwali'

Great sleep is Alia’s secret, says there’s Nothing Like Duroflex for it.
Advertising

Duroflex appoints Vector Brand Solutions as its Agency on record

The agency will be taking care of the branding & communication for the sleep solutions company.
Marketing

From legacy to D2C brand, Duroflex wants to make Indians sleep one mattress at a time

The Rs 1,000 cr mattress giant, ventured into the online space and launched offline experience centres amid the COVID pandemic. Are its mattresses a raging lullaby?
Advertising

Without enough data, how do advertisers navigate the OTT world?

While advertisers are increasing their spends on streaming platforms, without a universally accepted viewership metric, they’re still shooting in the dark.
Advertising

Duroflex’s latest campaign urges consumers to upgrade their mattress this Diwali

Through the campaign, the sleep solutions brand has put the spotlight on ‘change your sleep, change your life’ for better health.
Marketing

'Touch and feel' buying surpasses pandemic fear; brands once again woo consumers with experiential centers

Though brands like Somany Ceramics, Duroflex and Wakefit, have digitised their experiential offerings, it is only complementing the physical experience and not replacing it.
Advertising

Mattresses, pills, podcasts: Brands across segments are building the 'sleep economy' with products that promise relief from anxiety

Brands across a variety of categories are selling the promise of sleep, something that's become elusive in a world full of anxiety and stress. All seem to be solving the same problem - 'pandemic sleeplessness'.
Companies

New Age Parents turn to digital for old sleep traditions with ‘Sounds of Sleep’

The Digital Series garnered 23 Mn+ YouTube views in less than 3 months.
Interviews

“A lot of our marketing efforts is not product selling but educating customers:” Duroflex’s Smita Murarka

The VP, marketing and e-commerce talks about the importance of lullabies and educating Indians on the importance of sleep, among other things.
Advertising

When reel life Harshad Mehta recommends Duroflex mattress

Pratik Gandhi, who played the late disgraced stockbroker in ‘Scam 1992’, doles out advice on why you should buy a trusted mattress.