It will also launch a limited edition RCB mattress and set up a dedicated fan zone at the stadium.

The campaign underscore the importance of being together and spending quality time with your loved ones.

Balakrishnan will play a critical role in unifying and developing both the in-house brands under Duroflex Group– Duroflex and Sleepyhead.

Girish previously worked as the executive director of manufacturing and supply chain at 3M India.

Duroflex ensures quality sleep for Kohli during the World Cup by delivering standardised mattresses across all tournament venues.

Virat Kohli achieved his 49th century on his birthday, November 5, playing against South Africa for the World Cup.

Murarka has over two decades of experience working in the mattress, inner wear and retail sectors.

What started as an experiment in 2020 is now a nationwide reality.

The brand film has presently been launched in the Southern states.

With the appointment, the brand is looking to promote the importance of sleep for a long and healthy life.