The organisations are working together to harness the power of sleep to peak athletic performance.

The mattress empowers Kohli to maintain peak physical condition and mental focus, maximising his potential for a stellar performance on the field.

This program provides a sustainable way to dispose old mattresses by upcycling or recycling them, and upgrading to a new Duroflex mattress.

Ullas was earlier working with Bata India and Krishna was associated with Eurreka Forbes.

Mother’s Day saw brands from across the categories show gratitude towards mothers of the world.

It will also launch a limited edition RCB mattress and set up a dedicated fan zone at the stadium.

The campaign underscore the importance of being together and spending quality time with your loved ones.

Balakrishnan will play a critical role in unifying and developing both the in-house brands under Duroflex Group– Duroflex and Sleepyhead.

Girish previously worked as the executive director of manufacturing and supply chain at 3M India.

Duroflex ensures quality sleep for Kohli during the World Cup by delivering standardised mattresses across all tournament venues.