Results for 'Fanta'

Points of View

Will Pepsi's 'sugar tweak' have a domino effect beyond calories and carbs?

The new Pepsi formula will have less sugar and more fizz. How will the change be received by consumers, rivals, the F&B segment?
Advertising

Fanta's new ad celebrates 'idiots' - a.k.a. viral content creators

Created by 72andSunny, the film celebrates real people and their determination to create some of the internet's most hilarious and dumb videos
Marketing

Fanta adds 'Juicy+' to its portfolio industry news

Advertising

Does every brand really need a higher purpose?

Interviews

"I have never copied the marketing strategy of any MNC; they copy me": Piruz Khambatta, Rasna

Marketing

Coca-Cola Zero: Calorie-free Alternative

Advertising

No Formalities, This is Coke

Interviews

"Naming a brand like this is more complex than people realise": Sujata Keshavan on Vistara

Marketing

Coca-Cola's Ajay Naqvi moves on

Marketing

Coca-Cola makes organisational changes to its Pacific group