Stick to social distancing, urges Fevicol in a humorous new experiment
The leading adhesive brand stuck ‘blocked’ tables and chairs to the floor so that the rule flouters didn’t get a seat and maintained distance from one another.
Prasoon Pandey’s stories of shooting ‘Family’ and Fevicol’s ‘Sofa’ films...
The ad filmmaker calls himself intuitive and doesn’t like overthinking the creative process. So, how did he arrive at these two vastly different ad films then?