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Recently, Fevicol chose to respond to Harsh Goenka's 'Fevicol versus alcohol' comment on Twitter – and it paid off. A chat with Pidilite's marketer about the pressures and joys of moment marketing.

40 years in 20 minutes: Interview with Ogilvy’s creative chief on how TVCs have evolved over the decades.

The team didn't sleep for a week and to coordinate with over 100 brands to bring the campaign to life.

This digital activation on Instagram had Fevicol comment on more than 100+ brand posts.

From over 100 WhatsApp messages per minute to pushing for a Hindi copy, Schbang had quite the social media brainstorming.

"na bottle hategi, na valuation ghategi" - reads the copy of the post.

The leading adhesive brand stuck ‘blocked’ tables and chairs to the floor so that the rule flouters didn’t get a seat and maintained distance from one another.

A hilarious comparison of linguistic differences between the two countries.

It’s the fourth diversification this year from the leading Indian multinational paints company.