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Results for 'Influencer marketing'
By
Ruchika Jha
Influencer Marketing
Are content creators the only catalysts for authentic influencer marketing?
Industry experts reveal how influencers shape public perception, offering insights into their evolution.
By
Ruchika Jha
Influencer Marketing
Meta expands creator marketplace for Instagram in India: What's in store for brands and creators?
Influencer marketing experts decode the impact of improved paid content opportunities.
By
Nisha Qureshi
Influencer Marketing
Netflix's Kho Gaye Hum Kaha lays bare influencer marketing, what now?
We navigate the film’s portrayal of the harsh realities of social media influencers and its impact on audiences and brands.
By
afaqs! news bureau
Marketing
DRIM Global partners with Swiggy Instamart for Influencer Marketing
Instamart aims to resonate with consumers on a personal level, harnessing the power of influential voices.
By
Ubaid Zargar
Advertising
Here is how a viral reel turned into a Lay’s collab for Bunshah
Bunshah’s viral rant sparked a chain of events leading up to Lay’s resurrecting its original Magic Masala flavour. Read on.
By
Nisha Qureshi
Influencer Marketing
The rise of ‘offbeat influencers’ and what they bring to the table for brands
We decode the rise of offbeat influencers, the demand for such content, and its implications for brands.
By
afaqs! news bureau
Advertising
Haldiram's highlights a gift for everyone with ‘Tyohar ke har tohfe me, Haldiram's’ campaign
The brand has partnered with Komal Pandey and Kritika Khurana for their latest Diwali campaign.
By
Nisha Qureshi
Influencer Marketing
GroupM's acquisition of GOAT aims to enhance influencer marketing with technology and safety
Satyanarayana Murthy Yerramilli of GroupM speaks about what the acquisition of Goat brings to the table and the agency’s plans ahead.
By
afaqs! news bureau
Influencer Marketing
Bingo steps in to satisfy creator Bunshah's spicy cravings after Lay's Magic Masala disappoints him
Bingo has sent over their version of masala chips to the creator who was upset with Lay’s for reducing the spice levels of their masala chips.
By
Danish Malik
Guest Article
Effective crisis communication strategies for government bodies
Our guest author highlights the insufficiency of relying solely on press releases and website statements to meet modern consumer expectations during a crisis.
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