Results for 'Influencer marketing'

Guest Article

The big shift: From advertising creating influencers to influencers creating advertising

Are we missing the big shift in influence that is changing advertising?
Points of View

How will ASCI’s new rulebook for influencers change the game for social media agencies?

The new guidelines require influencers to make sure they declare, beyond doubt, which content is branded. Here is a peek through the agency lens…

Rebuilding trust with transparency

The core focus of 'The Sway' will be Influencer Marketing, Meme Marketing, and Technology Experiences.

Flipkart's 'Ideas' feed features content creators, publishers

The e-commerce company's 'Ideas' feed has content - articles, videos, photos - from publishers and influencers, prompting users to shop on its app

Fanta's new ad celebrates 'idiots' - a.k.a. viral content creators

Created by 72andSunny, the film celebrates real people and their determination to create some of the internet's most hilarious and dumb videos
Points of View

Is it time to monitor influencer advertising like TVCs?

Here is what experts think.

Durex adds fruity punch with flavoured condoms

The new campaign aims to make sex less boring…

"Our biggest competition is cash": PayPal's Naarayan T V

PayPal's festive digital-first campaign wants to maintain relevance beyond Diwali too...

HUL gives garments some TLC

HUL has introduced a new fabric washing solution for fancier clothes...

New guidelines for influencer marketing, time to worry?

In a bid to protect consumer interest, Advertising Standards Council of India (ASCI), will soon roll out new norms for social media influencers...