Our guest author highlights the insufficiency of relying solely on press releases and website statements to meet modern consumer expectations during a crisis.

Our guest author unravels the secrets behind building brand loyalty in the dynamic e-commerce realm through the art of storytelling.

With the introduction of these new guidelines, what are the revised roles and responsibilities for social media influencers?

Starring Varun Dhawan and Janhvi Kapoor, the film will be released on Amazon Prime Video on July 21.

The campaign highlights the fast-food chain's Jain menu and it's preparation.

The agency is calling for transparency and disclosure of all AI-generated influencer campaigns.

Our guest author briefly explains influencer marketing, performance marketing, performance-based influencer marketing, and influencer-based performance marketing.

Masoom Minawala Mehta, Kusha Kapila, Diipa Büller-Khosla, Niharika Nm, Ruhee Dosani, Dolly Singh and Ranveer Allahbadia were spotted at the event this year.

The dialogue focused on fostering a transparent and responsible influencer marketing industry, ensuring consumer protection while empowering creators.

The new guidelines will make it mandatory for influencers to disclose their qualifications, before giving health and wellness advice.