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Results for 'Influencer marketing'
Should the new tax rules for influencer marketing, worry brands or creators?
A look at whether the new taxation rules affect the working relationship between brands and creators.
Instagram promotions and influencers lead in digital ad violations: ASCI report
Crypto, personal care and fashion are key influencer violation categories.
Venkata Susmita Biswas
Influencing financial decisions in 60 seconds
Instagram content creators like Sharan Hegde and Anushka Rathod, offer young first-time investors a world of knowledge on personal finance.
“Social commerce helps in creating buying intent and consumer trust”: Shivani Behl, Plum
The D2C brand’s CMO talks about the efforts to bridge the gap between skincare and makeup products.
Why influencer talent management will bloom in 2022
The popularity of influencer marketing has spawned a new type of agency system. Our guest author writes about the influencer talent management space.
Khushboo Solanki Sharma
Seven trends that can shape digital strategy in 2022
From geofencing to voice search, our guest author enumerates seven trends that can shape digital strategy this year.
Influencer campaign of Teacher’s 50 raises an ‘empowering’ toast to women whisky drinkers
More women are now seen endorsing the ‘man’s drink’. But is the communication sending out the same message?
Asian Paints portrays its 'Taana Baana' collection through fashion influencers
The brand collaborated with eight influencers from different states, representing different wall textures of the collection.
The 'Indian Matchmaking' saga: What makes brands and influencers swipe right on each other?
While influencer marketing is an attractive medium for brands to create buzz, matching with the right influencers is a challenge.
afaqs! news bureau
Sprite takes to influencer marketing in latest campaign
The ads feature influencers like Yashaswini Dayama, Rohan Shah, Viraj Ghelani and Kareema Barry.