Results for 'Influencer marketing'

Influencer Marketing

Are content creators the only catalysts for authentic influencer marketing?

Industry experts reveal how influencers shape public perception, offering insights into their evolution.
Influencer Marketing

Meta expands creator marketplace for Instagram in India: What's in store for brands and creators?

Influencer marketing experts decode the impact of improved paid content opportunities.
Influencer Marketing

Netflix's Kho Gaye Hum Kaha lays bare influencer marketing, what now?

We navigate the film’s portrayal of the harsh realities of social media influencers and its impact on audiences and brands.
Marketing

DRIM Global partners with Swiggy Instamart for Influencer Marketing

Instamart aims to resonate with consumers on a personal level, harnessing the power of influential voices.
Advertising

Here is how a viral reel turned into a Lay’s collab for Bunshah

Bunshah’s viral rant sparked a chain of events leading up to Lay’s resurrecting its original Magic Masala flavour. Read on.
Influencer Marketing

The rise of ‘offbeat influencers’ and what they bring to the table for brands

We decode the rise of offbeat influencers, the demand for such content, and its implications for brands.
Advertising

Haldiram's highlights a gift for everyone with ‘Tyohar ke har tohfe me, Haldiram's’ campaign

The brand has partnered with Komal Pandey and Kritika Khurana for their latest Diwali campaign.
Influencer Marketing

GroupM's acquisition of GOAT aims to enhance influencer marketing with technology and safety

Satyanarayana Murthy Yerramilli of GroupM speaks about what the acquisition of Goat brings to the table and the agency’s plans ahead.
Influencer Marketing

Bingo steps in to satisfy creator Bunshah's spicy cravings after Lay's Magic Masala disappoints him

Bingo has sent over their version of masala chips to the creator who was upset with Lay’s for reducing the spice levels of their masala chips.
Guest Article

Effective crisis communication strategies for government bodies

Our guest author highlights the insufficiency of relying solely on press releases and website statements to meet modern consumer expectations during a crisis.