Results for 'Influencer marketing'

Guest Article

Effective crisis communication strategies for government bodies

Our guest author highlights the insufficiency of relying solely on press releases and website statements to meet modern consumer expectations during a crisis.
Guest Article

The power of storytelling in e-commerce: Building brand loyalty through compelling narratives

Our guest author unravels the secrets behind building brand loyalty in the dynamic e-commerce realm through the art of storytelling.
Influencer Marketing

A deep dive into how ASCI’s new guidelines will change the influencer game

With the introduction of these new guidelines, what are the revised roles and responsibilities for social media influencers?
Influencer Marketing

Influencers create 'Bawaal' on social media to promote upcoming Prime Video film

Starring Varun Dhawan and Janhvi Kapoor, the film will be released on Amazon Prime Video on July 21.
Influencer Marketing

McDonald's ropes in 'Baa' of MasterChef India fame to highlight it's 'Jain Menu'

The campaign highlights the fast-food chain's Jain menu and it's preparation.

Ogilvy launches the AI Accountability Act

The agency is calling for transparency and disclosure of all AI-generated influencer campaigns.
Guest Article

Why brands should use influencer-based performance marketing approach

Our guest author briefly explains influencer marketing, performance marketing, performance-based influencer marketing, and influencer-based performance marketing.
Influencer Marketing

What are Indian creators doing at the 2023 Cannes Film Festival?

Masoom Minawala Mehta, Kusha Kapila, Diipa Büller-Khosla, Niharika Nm, Ruhee Dosani, Dolly Singh and Ranveer Allahbadia were spotted at the event this year.
Influencer Marketing

Centre holds meeting with influencers to discuss latest social media guidelines

The dialogue focused on fostering a transparent and responsible influencer marketing industry, ensuring consumer protection while empowering creators.
Influencer Marketing

Government increases scrutiny of health and wellness influencers, experts react

The new guidelines will make it mandatory for influencers to disclose their qualifications, before giving health and wellness advice.