Results for 'Influencer marketing'

Social Media

Should the new tax rules for influencer marketing, worry brands or creators?

A look at whether the new taxation rules affect the working relationship between brands and creators.
Advertising

Instagram promotions and influencers lead in digital ad violations: ASCI report

Crypto, personal care and fashion are key influencer violation categories.
Marketing

Influencing financial decisions in 60 seconds

Instagram content creators like Sharan Hegde and Anushka Rathod, offer young first-time investors a world of knowledge on personal finance.
Marketing

“Social commerce helps in creating buying intent and consumer trust”: Shivani Behl, Plum

The D2C brand’s CMO talks about the efforts to bridge the gap between skincare and makeup products.
Marketplace

Why influencer talent management will bloom in 2022

The popularity of influencer marketing has spawned a new type of agency system. Our guest author writes about the influencer talent management space.
Marketplace

Seven trends that can shape digital strategy in 2022

From geofencing to voice search, our guest author enumerates seven trends that can shape digital strategy this year.
Marketing

Influencer campaign of Teacher’s 50 raises an ‘empowering’ toast to women whisky drinkers

More women are now seen endorsing the ‘man’s drink’. But is the communication sending out the same message?
Advertising

Asian Paints portrays its 'Taana Baana' collection through fashion influencers

The brand collaborated with eight influencers from different states, representing different wall textures of the collection.
Marketing

The 'Indian Matchmaking' saga: What makes brands and influencers swipe right on each other?

While influencer marketing is an attractive medium for brands to create buzz, matching with the right influencers is a challenge.
Social Media

Sprite takes to influencer marketing in latest campaign

The ads feature influencers like Yashaswini Dayama, Rohan Shah, Viraj Ghelani and Kareema Barry.