Results for 'Influencer marketing'

Marketing

Flipkart's 'Ideas' feed features content creators, publishers

The e-commerce company's 'Ideas' feed has content - articles, videos, photos - from publishers and influencers, prompting users to shop on its app
Advertising

Fanta's new ad celebrates 'idiots' - a.k.a. viral content creators

Created by 72andSunny, the film celebrates real people and their determination to create some of the internet's most hilarious and dumb videos
Points of View

Is it time to monitor influencer advertising like TVCs?

Here is what experts think.
Advertising

Durex adds fruity punch with flavoured condoms

The new campaign aims to make sex less boring…
Marketing

"Our biggest competition is cash": PayPal's Naarayan T V

PayPal's festive digital-first campaign wants to maintain relevance beyond Diwali too...
Advertising

HUL gives garments some TLC

HUL has introduced a new fabric washing solution for fancier clothes...
Advertising

New guidelines for influencer marketing, time to worry?

In a bid to protect consumer interest, Advertising Standards Council of India (ASCI), will soon roll out new norms for social media influencers...
Digital

The rise of micro-influencers...

Digital

A Dummy's Guide to TikTok