Results for 'Influencer marketing'


Madison Digital to launch a creative social media division

The creative unit will offer social media management solutions, SEO and website development services, influencer and content collaborations, etc.
Social Media

SEBI's latest work in progress: new guidelines for financial influencers

The announcement was made on the sidelines of a Kroll-CII conference on ‘Corporate Frauds: Governance and Risk Management’ held in Mumbai.

CCPA to issue new guidelines for social media influencers

Influencers who fail to disclose brand association for ads or put out misleading ads, can face a penalty of up to Rs 50 lakh

Crypto brands under the scanner after Vauld’s shut down

India’s crypto market size has grown by about 40% from 2016 to 2021, which is led by the evolution of over 200 crypto start-ups.
Social Media

Should the new tax rules for influencer marketing, worry brands or creators?

A look at whether the new taxation rules affect the working relationship between brands and creators.

Instagram promotions and influencers lead in digital ad violations: ASCI report

Crypto, personal care and fashion are key influencer violation categories.

Influencing financial decisions in 60 seconds

Instagram content creators like Sharan Hegde and Anushka Rathod, offer young first-time investors a world of knowledge on personal finance.

“Social commerce helps in creating buying intent and consumer trust”: Shivani Behl, Plum

The D2C brand’s CMO talks about the efforts to bridge the gap between skincare and makeup products.

Why influencer talent management will bloom in 2022

The popularity of influencer marketing has spawned a new type of agency system. Our guest author writes about the influencer talent management space.

Seven trends that can shape digital strategy in 2022

From geofencing to voice search, our guest author enumerates seven trends that can shape digital strategy this year.