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OTT platform Eros Now pulls down naughty Navratri posts after backlash
The brand apologises after religious-minded netizens bashed its Navratri themed social media posts.
Titan Raga’s Pride campaign uses themes of inclusivity in self-expression
The campaign, for the first time, touches upon themes of gender fluidity. It features Kumar Iyer and has been created by Ogilvy Bangalore.
Gillette Venus' new spot attempts to celebrate women who 'hustle'
The ad stars a sportswoman, a slam poet, a travel influencer and an actress. Here's how it tries to be different from other advertisements in the space
Kay Beauty announces #Kare Social Initiatives
The first #Kare initiative is in support of the De’Haat Foundation.
Reebok's Sunil Gupta on his marketing strategy...
"We’re blurring the lines between performance and style:" he says.
Abid Hussain Barlaskar
Katrina Kaif's Kay Beauty chooses 'cause' route for launch campaign
Kaif just launched her beauty brand in partnership with Nykaa
OPPO India is having a busy year...
Here's a roundup of what OPPO has been up to, including a TVC featuring Ranbir Kapoor, Badshah and Katrina Kaif...
War of the handbags: Can posing celebrities be a 'strategy'?
"We are aiming to double our distribution in smaller towns": Vineet Sharma
"We spend a fraction of what many big brands do on advertising": Manu Kumar Jain, Xiaomi