Results for 'Maruti-Suzuki'

Marketing

Maruti Suzuki and Toyota announce a new hybrid SUV for India and Global Markets

The new SUV will be built at Toyota's facility in Bengaluru.
Advertising

“Our target segment for commercial vehicles has special affinity towards radio, local languages”: Shashank Srivastava, Maruti Suzuki

Maruti Suzuki’s latest campaign for commercial vehicles attempts to communicate the different services that this branch has.
Media

Advertisers look forward to BARC releasing news genre viewership data

The advertisers have been investing ad spends on these channels, since October 2020, without any data to back their decisions.
Interviews

“The top ad spenders on GEC content are FMCG, e-commerce and auto industry”: Shashank Srivastava, Maruti Suzuki

Here are the highlights of a one-on-one discussion between Maruti’s executive director, sales and marketing, and Viacom18’s Mahesh Shetty.
Marketing

Has India redefined the SUV?

India is officially an SUV nation. But this market has its own special definition of SUV
Advertising

Chat with Shashank Srivastava about Maruti Suzuki's tech facelift

Maruti Suzuki's latest brand campaign ‘People Technology’ highlights the benefits of brand’s new and existing technologies.
Marketing

“Asset-light consumers will drive car subscription in India”: Shashank Srivastava, Maruti Suzuki

Backed by the trend of usage-sans-ownership, the top car brand is actively buffing up its presence in the subscription ecosystem in the country.
Marketing

Maruti Suzuki does a Netflix, offers subscription service for Arena and Nexa models

For an all-inclusive monthly fee, you can now use a new Maruti car for 12-48 months.
Advertising

Maruti Suzuki addresses petrol versus diesel car myths in new campaign

In the set of four films, different characters played by actor Vikrant Massey show how one can compare the cost of petrol and diesel car models.
Interviews

What are Maruti Suzuki's top executives doing in an ad for Vitara Brezza?

Shashank Srivastava and CV Raman unabashedly spell out the SUV's specifications in a 3.5 minuter. We asked the former all about his strategy.