Results for 'Maruti-Suzuki'


25% of Maruti Suzuki’s new car sales are triggered by exchanges: Shashank Srivastava

The senior executive director, marketing and sales, Maruti Suzuki, talks about the automaker’s re-selling platform True Value, expected sales, organised pre-owned car market, and more.

Grand Vitara ad sparks debate about portrayal of women in ads

Maruti Suzuki’s ad for its latest hybrid car, Grand Vitara, features a woman admiring it.

Maruti Suzuki and Toyota announce a new hybrid SUV for India and Global Markets

The new SUV will be built at Toyota's facility in Bengaluru.

“Our target segment for commercial vehicles has special affinity towards radio, local languages”: Shashank Srivastava, Maruti Suzuki

Maruti Suzuki’s latest campaign for commercial vehicles attempts to communicate the different services that this branch has.

Advertisers look forward to BARC releasing news genre viewership data

The advertisers have been investing ad spends on these channels, since October 2020, without any data to back their decisions.

“The top ad spenders on GEC content are FMCG, e-commerce and auto industry”: Shashank Srivastava, Maruti Suzuki

Here are the highlights of a one-on-one discussion between Maruti’s executive director, sales and marketing, and Viacom18’s Mahesh Shetty.

Has India redefined the SUV?

India is officially an SUV nation. But this market has its own special definition of SUV

Chat with Shashank Srivastava about Maruti Suzuki's tech facelift

Maruti Suzuki's latest brand campaign ‘People Technology’ highlights the benefits of brand’s new and existing technologies.

“Asset-light consumers will drive car subscription in India”: Shashank Srivastava, Maruti Suzuki

Backed by the trend of usage-sans-ownership, the top car brand is actively buffing up its presence in the subscription ecosystem in the country.

Maruti Suzuki does a Netflix, offers subscription service for Arena and Nexa models

For an all-inclusive monthly fee, you can now use a new Maruti car for 12-48 months.