Results for 'Maruti-Suzuki'


How NEXA helped Maruti Suzuki crack the premium car market

Shashank Srivastava of Maruti Suzuki India on the 8-year journey of the retail network.

From rational to emotional appeal: How WagonR made it to 30 lakh hearts

Maruti Suzuki's Shashank Srivastava shares how the 'tall boy' became the 'blue-eyed boy' of Indian families.

Ladakh MP “condemns” Maruti for Jimny ad shoot in the region, seeks legal action against the company

He says Ladakh’s fragile ecosystem should not be destroyed for commercial gains.

Maruti Suzuki awards its media account worth Rs 900-1,000 crore to Mindshare

The total media spends of the automobile brand hovers around Rs 1,200 crore.
People Spotting

Maruti Suzuki Veteran KS Johar joins Dandera Ventures as Director -Manufacturing

Previously, he was associated as Senior Operations & Production Leader at Maruti Suzuki India.

25% of Maruti Suzuki’s new car sales are triggered by exchanges: Shashank Srivastava

The senior executive director, marketing and sales, Maruti Suzuki, talks about the automaker’s re-selling platform True Value, expected sales, organised pre-owned car market, and more.

Grand Vitara ad sparks debate about portrayal of women in ads

Maruti Suzuki’s ad for its latest hybrid car, Grand Vitara, features a woman admiring it.

Maruti Suzuki and Toyota announce a new hybrid SUV for India and Global Markets

The new SUV will be built at Toyota's facility in Bengaluru.

“Our target segment for commercial vehicles has special affinity towards radio, local languages”: Shashank Srivastava, Maruti Suzuki

Maruti Suzuki’s latest campaign for commercial vehicles attempts to communicate the different services that this branch has.

Advertisers look forward to BARC releasing news genre viewership data

The advertisers have been investing ad spends on these channels, since October 2020, without any data to back their decisions.