Results for 'Maruti-Suzuki'

Marketing

“Asset-light consumers will drive car subscription in India”: Shashank Srivastava, Maruti Suzuki

Backed by the trend of usage-sans-ownership, the top car brand is actively buffing up its presence in the subscription ecosystem in the country.
Marketing

Maruti Suzuki does a Netflix, offers subscription service for Arena and Nexa models

For an all-inclusive monthly fee, you can now use a new Maruti car for 12-48 months.
Advertising

Maruti Suzuki addresses petrol versus diesel car myths in new campaign

In the set of four films, different characters played by actor Vikrant Massey show how one can compare the cost of petrol and diesel car models.
Interviews

What are Maruti Suzuki's top executives doing in an ad for Vitara Brezza?

Shashank Srivastava and CV Raman unabashedly spell out the SUV's specifications in a 3.5 minuter. We asked the former all about his strategy.
Companies

Mission Green Million: Maruti Suzuki sells over 1 lakh factory-fitted CNG vehicles highest ever in a fiscal

With the launch of CNG in 2010 and Smart Hybrid in 2015, the company has cumulatively sold over One Million Green Vehicles in India.
Marketing

Maruti Suzuki unveils ‘Health and Hygiene’ range, launches car cabin partition

The Maruti Suzuki PPE and car care kit includes accessories, like cabin protective partition, goggles, face shields, gloves, etc. These can be bought at dealerships, or ordered online.
Marketing

Who is more likely to purchase used cars, and why

If recent reports are to be believed, then many people living in metro cities will opt out of public transport, and go for private vehicles, post lockdown.
Post Lockdown

"It's time to recalibrate thinking, budgets, advertising": Shashank Srivastava, ED, Maruti Suzuki India

In an interview on life post lockdown, Srivastava says in India, car buying is a discretionary purchase, which requires positive consumer sentiment.
Media

Will COVID-19 dampen IPL 2020?

With so much money riding on the league, what happens if the league is postponed, played behind closed doors, or cancelled?
Guest Article

Will Toyota and Maruti's partnership impact auto sector's performance?

The prolonged slowdown is still showing after effects on auto sales.