Results for 'Mondelez India'

Marketing

“Indians have always had a sweet tooth; had to create the category”: Inderpreet Singh, on 50 years of Choclairs

A chat with the business head for beverages, candies, meals and gums about the revamped packaging, and the contest with the golden ticket.
Advertising

Mondelez India recreates Cadbury Dairy Milk's 'Kuch Khaas Hai' ad with a twist

Remember the ad with the girl dancing on the cricket pitch when her boyfriend hits a six? The new ad swaps their roles.
Marketing

Mondelez forays into snacking bar category with launch of Cadbury Fuse Fit

The product is being launched in two variants - almonds and peanuts, and cranberry and nuts, in a first of its kind transparent packaging.
Marketing

"Consumers now make choices based on occasions, not categories": Anil Viswanathan, Mondelez

A chat with the senior director of marketing at Mondelez India on 'snacking adjacency' a.k.a, fusion snacks like Cadbury 5 Star Oreo and Kwality Walls' Dairy Milk Crackle ice cream.
Marketing

Mondelez India launches Cadbury Oreo Milkshake Mix; expands milk food drink offering

Priced at Rs. 175 for 200 gms, it will exclusively be available in modern trade and on e-commerce platforms.
Marketing

Mondelez India launches new chocolate variant ‘Cadbury Dairy Milk Silk Mousse’

This latest entrant offers a combination of a micro-aerated mousse filling inside a Cadbury Dairy Milk Silk chocolate bar.
Advertising

Mondelez India introduces Bournvita Crunchy biscuits, enters wholesome biscuits segment

The company announced the launch with an Ogilvy conceptualised ad, which takes on the notion of wholesome biscuits being boring.
Advertising

Cadbury Bournvita launches a Rs 5 sachet but is the malted drink late to the scene?

Should the brand have introduced this sachet during the lockdown when the situation was pressing and the price benefit more welcome?
Marketing

Mondelēz forays into 'morning snacking' segment; launches Bournvita Fills

The new snack is priced at Rs 10 (18 gms), Rs 170 (250 gms), and can be eaten with, or without, milk.
Advertising

Cadbury Dairy Milk's ad shows how it owns the 'sweet thank you' space

A chocolate as a way of thanking someone is one of the sweetest acts.