The ad features Shreyas Seethapathy, a battery and motor engineer at Ather, enjoying a cup of ice cream on top of an oven.

What impact could Ola's EV mishaps have on the brand and the two-wheeler EV segment?

Dubey joined the company in 2019 as Head of Marketing at Ola Financial.

The YouTuber has earlier been associated with brands like Myntra, Mivi, Faboom, Arctic Fox, Beardo, Lenskart, Tissot among others.