Results for 'Parle G'


Parle-G spreads sweetness with a nostalgic Holi campaign

The campaign is conceptualised and crafted by Thought Blurb Communications.

Why is Parle-G not in the mix for desi milkshakes and cheesecakes?

Mayank Shah, VP-marketing, explains why Parle-G desserts are missing from Indian menus unlike Oreo Milkshake and Lotus Biscoff Cheesecake.

Genius to Goodness: A new generation of messaging for Parle-G

Mayank Shah, VP-marketing, Parle Products and Vinod Kunj, managing director, Thought Blurb speak about the campaign, challenges, TG, media mix and more.

Parle-G's latest 'G Maane Genius' campaign focuses on instilling values in children through everyday empathy

The campaign has been created by Thought Blurb Communications.

After Lays, Parle-G jumps on the Bunshah train with 'Bunsha-G' packaging

The influencer, known for his humorous takes and as the reel went viral, it caught Parle-G's attention.

When Parle-G found itself on the White House luncheon menu during PM Modi’s trip

The glucose biscuit brand was the base for a ‘Mango Halwa’.

Yes to moral values, no to price hikes, and spending more on TV than digital: Parle-G in 2023

Senior category chief Mayank Shah explains the brand's new campaign, whether it will advertise on the IPL, and more in a quick chat.

Parle-G ‘Genius’


Why is Parle-G selling mugs and tote bags?

The glucose biscuit giant has launched a Genius merchandise line on Redwolf a few weeks after a limited-edition gift collaboration with the Bombay Sweet Shop.

Parle G partners with Redwolf for its Genius merchandise collection

The range of products includes the official Parle-G Dipping Mug, Genius Diary, Genius Phone Grip, Chai-Love Coaster and Tote Bag.