Results for 'Parle G'


Piyush Mishra’s voice evokes nostalgia in Parle-G’s Republic Day ad

The film draws a parallel between the leading biscuit brand’s journey and India’s key achievements of 75 years.

Why did a biscuit giant decide to extend its equity to packaged wheatflour? A chat with Parle's Mayank Shah on Parle G chakki atta

The packaged atta segment comprises established brands like Aashirvaad, Fortune, Pillsbury at present.
Editor's Note

Tale of two biscuits… what happens after the first bite?

New ads for Britannia and Parle G offer insight into the 30-second portrayal of the Indian housewife today.

Parle-G's new ads focus on emotional intelligence...

Conceptualised and created by the agency Thought Blurb, all the films carry a common tagline, 'Jo auron ki khushi mein, paye apni khushi'.

Parle-G partners with Vidya Balan’s movie ‘Shakuntala Devi’ to celebrate the Math Genius

The co-branded video provides a glimpse of Shakuntala Devi’s journey from being a child prodigy to gaining global recognition as the ‘human computer’.

Parle-G - Gratitude to Frontliners


Parle-G thanks frontline workers in new digital film

It's a PSA reminding us of all those putting their lives at risk by venturing outside every day to make sure we, in our homes, stay safe.
Social Media

When brands engage with each other in social media banter...

Here is what goes on behind Parle-G's social media handle.
Guest Article

Is nostalgia the future?

The recent relaunch of the once beloved Campa Cola, has perhaps added fizz to a concept that had been brewing for some time now.

Bring out the tissues; brands celebrate mother's day