Genius to Goodness: A new generation of messaging for Parle-G
Mayank Shah, VP-marketing, Parle Products and Vinod Kunj, managing director, Thought Blurb speak about the campaign, challenges, TG, media mix and more.
The glucose biscuit giant has launched a Genius merchandise line on Redwolf a few weeks after a limited-edition gift collaboration with the Bombay Sweet Shop.