Results for 'Parle G'


Yes to moral values, no to price hikes, and spending more on TV than digital: Parle-G in 2023

Senior category chief Mayank Shah explains the brand's new campaign, whether it will advertise on the IPL, and more in a quick chat.

Parle-G ‘Genius’


Why is Parle-G selling mugs and tote bags?

The glucose biscuit giant has launched a Genius merchandise line on Redwolf a few weeks after a limited-edition gift collaboration with the Bombay Sweet Shop.

Parle G partners with Redwolf for its Genius merchandise collection

The range of products includes the official Parle-G Dipping Mug, Genius Diary, Genius Phone Grip, Chai-Love Coaster and Tote Bag.

Bombay Sweet Shop and Parle-G present the Geniusly Sweet Collection

The association features limited-edition treats that promise unlimited joy.

Why did Parle-G diversify into ‘Oats & Berries’ and ‘Kismi Cinnamon’?

Mayank Shah, Parle Products’ senior category head explains why they decided to release two new variants of Parle-G.

Parle G diversifies its biscuit portfolio with Oats - Berries & Cinnamon Biscuits

The offerings will be available at Rs 10, to consumers in the western markets of India and soon will be released in other markets by August.

Piyush Mishra’s voice evokes nostalgia in Parle-G’s Republic Day ad

The film draws a parallel between the leading biscuit brand’s journey and India’s key achievements of 75 years.

Why did a biscuit giant decide to extend its equity to packaged wheatflour? A chat with Parle's Mayank Shah on Parle G chakki atta

The packaged atta segment comprises established brands like Aashirvaad, Fortune, Pillsbury at present.
Editor's Note

Tale of two biscuits… what happens after the first bite?

New ads for Britannia and Parle G offer insight into the 30-second portrayal of the Indian housewife today.